# 🐶 A Pup Above

[apupabove.com](https://apupabove.com) · [HTML profile](https://consumer-brand-index.vercel.app/brand/a-pup-above)

> Still the Standard Since 2020

- Categories: [Pets](https://consumer-brand-index.vercel.app/category/pets), [Accessories](https://consumer-brand-index.vercel.app/category/accessories), [Pet Food](https://consumer-brand-index.vercel.app/category/pet-food)
- Commerce platform (measured): shopify

> Data note: every section below is source-tagged and most of the current
> dataset is generated sample data — not factual claims about this brand.
> Only sections whose provenance line says `real data` reflect a live
> source. See [methodology](https://consumer-brand-index.vercel.app/methodology.md).

## Identity

A Pup Above is an online pet‑food and accessories brand dedicated to delivering fresh, human‑grade meals and high‑quality gear for dogs. Through its e‑commerce platform, the company offers a rotating menu of chef‑crafted recipes—such as Texas Beef Stew, Porky’s Luau, and Turducken—plus convenient snack bags and specialty items like the Puppy Recipe line. Customers enjoy free shipping on orders over $99, easy checkout, and nationwide availability in over 2,900 retail locations. A Pup Above also provides educational resources via its Institute of Barkology, offering expert articles on dog health, exercise, and nutrition to help owners keep their pups happy, fit, and thriving.

Social profiles: [instagram](https://instagram.com/apupabove) · [x](https://x.com/heyapupabove) · [facebook](https://facebook.com/heyapupabove) · [linkedin](https://linkedin.com/company/a-pup-above) · [youtube](https://youtube.com/@apupabove)

_Source: context_dev · real data · fetched 2026-08-14_

## What they sell

8 products extracted from apupabove.com (AI-assisted extraction).

Price range: $76–$334 USD

| Product | Price |
| --- | --- |
| Grain Free (7lb / 4 Bags) | $334 |
| Best Sellers (7lb / 4 bags) | $322 |
| Sensitive Stomach Bundle (7lb / 4 Bags) | $316 |
| Grain Free (3lb / 4 Bags) | $158 |
| Best Sellers (3lb / 4 bags) | $154 |
| Sensitive Stomach Bundle (3lb / 4 Bags) | $152 |

_Source: context_dev · real data · fetched 2026-08-14_

## Tech stack

- Email & SMS: [Klaviyo](https://consumer-brand-index.vercel.app/tool/klaviyo)
- Platform: [Shopify](https://consumer-brand-index.vercel.app/tool/shopify)
- Subscriptions: [Recharge](https://consumer-brand-index.vercel.app/tool/recharge)
- Tracking: [Google Analytics 4](https://consumer-brand-index.vercel.app/tool/google-analytics-4), [Meta Pixel](https://consumer-brand-index.vercel.app/tool/meta-pixel)

_Source: webappanalyzer · real data · fetched 2026-08-27_

## TikTok content

Their biggest bet doesn't pay off: Trend/audio lead runs 27% of output at 1.00x median views, while Direct address does 2.10x on just 8%.

@@apupabove · 57K followers · ~5.3 posts/week

Top topics: picky eater fixes (36%), ingredient transparency (21%), customer transformations (26%), founder & company (7%), vet & authority (10%)

_Source: gemini · sample data · fetched 2026-10-15_

## Ads

Small always-on Meta program built around freeze-dried topper UGC; light TikTok testing.

34 active ads (meta 24, google 6, tiktok 4) · velocity: steady

_Source: foreplay · sample data · fetched 2026-10-15_

## Hiring

Selective hiring, mostly growth-side.

2 open roles · 1 Supply Chain, 1 Growth & Marketing

_Source: job_boards · sample data · fetched 2026-10-15_

## Funding

Small, founder-led dog-food business; no disclosed outside equity investment.

Bootstrapped — no outside funding recorded.

_Source: nyne · sample data · fetched 2026-10-15_

## In the news

Story clusters from the last ~84 days:

| Date | Story | Type |
| --- | --- | --- |
| 2026-07-21 | [Barnaby Joyce responds to outrage around his bizarre mid - interview blowup - as animal rights activist MP dredges up his controversial comments about Johnny Depp and Amber Heard dogs](https://www.dailymail.com/news/article-15993679/Barnaby-Joyce-dog-One-Nation-Hanson.html) | other |

_Source: gdelt · real data · fetched 2026-08-19_

## See also

- [Interactive profile (HTML)](https://consumer-brand-index.vercel.app/brand/a-pup-above)
- [All brands](https://consumer-brand-index.vercel.app/brands)
- [Methodology](https://consumer-brand-index.vercel.app/methodology.md)
