# Allbirds [allbirds.com](https://allbirds.com) · [HTML profile](https://consumer-brand-index.vercel.app/brand/allbirds) > Better things in a better way with sustainable natural materials. - Categories: [Footwear](https://consumer-brand-index.vercel.app/category/footwear) - Commerce platform (measured): shopify > Data note: every section below is source-tagged and most of the current > dataset is generated sample data — not factual claims about this brand. > Only sections whose provenance line says `real data` reflect a live > source. See [methodology](https://consumer-brand-index.vercel.app/methodology.md). ## Identity Allbirds is a pioneering apparel and fashion company dedicated to creating sustainable footwear and clothing, particularly known for their eco-friendly wool shoes. Established in 2016 and headquartered in San Francisco, the brand has New Zealand roots and champions a vision where comfort, design, and sustainability coexist harmoniously. Allbirds uses premium natural materials such as merino wool and eucalyptus, reflecting their commitment to thoughtful and eco-conscious practices in the fashion industry. As a certified B Corp, Allbirds strives to leverage business as a force for good, focusing on producing high-quality products designed for everyday adventures, while offering a customer-centric experience with free shipping and returns. Their mission is to redefine style by prioritizing sustainability over flash, creating the world's most comfortable shoes, flats, and apparel. Social profiles: [x](https://x.com/allbirds) · [instagram](https://instagram.com/allbirds) · [facebook](https://facebook.com/weareallbirds) · [linkedin](https://linkedin.com/company/allbirds) · [youtube](https://youtube.com/channel/ucngerlcau5qnj0xwe6ueytw) _Source: context_dev · real data · fetched 2026-08-13_ ## What they sell 10 products extracted from allbirds.com (AI-assisted extraction). Price range: $14–$150 USD | Product | Price | | --- | --- | | Women's Wool Runner NZ Waterproof | $150 | | Women's Wool Runner NZ Mid Waterproof | $112 | | Women's Cruiser Slip On Canvas - Sea Spray (Natural White Sole) | $100 | | Men's Tree Dasher 2 - Utility - Natural White/Rustic Brown (Natural White Sole) | $100 | | Smallbirds Wool Loungers - Big Kids | $75 | | Women's Wool Dasher Mizzle | $75 | _Source: context_dev · real data · fetched 2026-08-13_ ## Tech stack - Cross-border: [Global-e](https://consumer-brand-index.vercel.app/tool/global-e) - Email & SMS: [Attentive](https://consumer-brand-index.vercel.app/tool/attentive), [Klaviyo](https://consumer-brand-index.vercel.app/tool/klaviyo) - Platform: [Shopify Plus](https://consumer-brand-index.vercel.app/tool/shopify-plus) - Post-purchase: [Loop Returns](https://consumer-brand-index.vercel.app/tool/loop-returns) - Reviews & Loyalty: [Okendo](https://consumer-brand-index.vercel.app/tool/okendo) - Tracking: [Google Analytics 4](https://consumer-brand-index.vercel.app/tool/google-analytics-4), [Meta Pixel](https://consumer-brand-index.vercel.app/tool/meta-pixel) _Source: webappanalyzer · real data · fetched 2026-09-07_ ## TikTok content Their biggest bet doesn't pay off: Text-on-screen claim runs 27% of output at 1.01x median views, while Authority open does 2.02x on just 14%. @@allbirds · 85K followers · ~5.4 posts/week Top topics: materials story (33%), comfort tests (23%), on-feet styling (24%), sustainability receipts (12%), care & washing (8%) _Source: gemini · sample data · fetched 2026-10-15_ ## Ads Meta-led with steady branded search; TikTok remains a small test allocation. 132 active ads (meta 88, google 36, tiktok 8) · velocity: steady _Source: foreplay · sample data · fetched 2026-10-15_ ## Hiring No open roles detected. 0 open roles _Source: job_boards · real data · fetched 2026-09-07_ ## Funding ~$200M raised privately before the Nov 2021 IPO (NASDAQ: BIRD); post-IPO posture is cost discipline and a wholesale-led turnaround. Total raised: $202M _Source: nyne · sample data · fetched 2026-10-15_ ## In the news Story clusters from the last ~84 days: | Date | Story | Type | | --- | --- | --- | | 2026-06-17 | [Allbirds rebrands as Smartbird in AI pivot , hires former AWS executive as CEO](https://economictimes.indiatimes.com/tech/technology/allbirds-rebrands-as-smartbird-in-ai-pivot-hires-former-aws-executive-as-ceo/articleshow/131801916.cms) | exec_change | | 2026-08-13 | [Comedian Fake Tech Ads Make Fun of Slop Voice in AI Marketing](https://gizmodo.com/comedians-fake-tech-ads-make-fun-of-slop-voice-in-ai-marketing-2000781988) | other | | 2026-07-27 | [Footwear Could See More M & A Activity Now and Into 2027](https://wwd.com/footwear-news/shoe-industry-news/mergers-acquisitions-footwear-weight-loss-health-wardrobe-1239079807/) | other | | 2026-08-05 | [How an LA vintage boutique became a billion - dollar company](https://www.spokesman.com/stories/2026/aug/05/how-an-la-vintage-boutique-became-a-billion-dollar/) | other | | 2026-07-16 | [Asos , Inditex , Roksanda , Rabanne : this week fashion retail people moves](https://www.drapersonline.com/news/this-weeks-fashion-retail-people-moves-asos-inditex-roksanda-rabanne) | other | _Source: gdelt · real data · fetched 2026-08-19_ ## See also - [Interactive profile (HTML)](https://consumer-brand-index.vercel.app/brand/allbirds) - [All brands](https://consumer-brand-index.vercel.app/brands) - [Methodology](https://consumer-brand-index.vercel.app/methodology.md)