# Brooklinen [brooklinen.com](https://brooklinen.com) · [HTML profile](https://consumer-brand-index.vercel.app/brand/brooklinen) > Soft. Smooth. Irresistible. Shop Luxier Luxe. - Categories: [Home & Garden](https://consumer-brand-index.vercel.app/category/home-garden), [Home & Bedding](https://consumer-brand-index.vercel.app/category/home-bedding) - Commerce platform (measured): shopify > Data note: every section below is source-tagged and most of the current > dataset is generated sample data — not factual claims about this brand. > Only sections whose provenance line says `real data` reflect a live > source. See [methodology](https://consumer-brand-index.vercel.app/methodology.md). ## Identity Brooklinen is a premium home‑goods brand that designs and sells high‑quality bedding, bath, and home accessories. Their product line includes luxury sheets, duvet covers, pillows, blankets, towels, robes, and decorative items, offered in a range of fabrics such as luxe sateen, classic percale, and European linen. Brooklinen sells directly to consumers online and through physical stores, emphasizing comfort, style, and affordability with frequent promotions like site‑wide discounts and bundle savings. They provide free ground shipping on U.S. orders over $100 and focus on delivering soft, smooth, and durable products that enhance everyday living. Social profiles: [x](https://x.com/brooklinen) · [facebook](https://facebook.com/brooklinen) · [instagram](https://instagram.com/brooklinen) · [pinterest](https://pinterest.com/brooklinen) · [linkedin](https://linkedin.com/company/brooklinen) _Source: context_dev · real data · fetched 2026-08-13_ ## What they sell 12 products extracted from brooklinen.com (AI-assisted extraction). Price range: $76–$738 USD | Product | Price | | --- | --- | | Set of 2 Washed European Linen Core Sheet Set Bundle | $738 | | Washed Classic Percale Dreamweave Hardcore Bundle | $606 | | Breezeweave Reversible Cotton Comforter Set | $428 | | Caroline Z. Hurley Blockprint Quilt | $359 | | Test Classic Percale Dreamweave Starter Bundle | $358 | | Set of 2 Washed Classic Percale Core Sheet Set Bundle | $338 | _Source: context_dev · real data · fetched 2026-08-13_ ## Tech stack - Email & SMS: [Attentive](https://consumer-brand-index.vercel.app/tool/attentive), [Klaviyo](https://consumer-brand-index.vercel.app/tool/klaviyo) - Personalization: [Rebuy](https://consumer-brand-index.vercel.app/tool/rebuy) - Platform: [Shopify Plus](https://consumer-brand-index.vercel.app/tool/shopify-plus) - Post-purchase: [Loop Returns](https://consumer-brand-index.vercel.app/tool/loop-returns) - Reviews & Loyalty: [Yotpo](https://consumer-brand-index.vercel.app/tool/yotpo) - Support: [Gorgias](https://consumer-brand-index.vercel.app/tool/gorgias) - Tracking: [Google Analytics 4](https://consumer-brand-index.vercel.app/tool/google-analytics-4), [Meta Pixel](https://consumer-brand-index.vercel.app/tool/meta-pixel) _Source: webappanalyzer · real data · fetched 2026-08-27_ ## TikTok content Cozy-content playbook: before/after bedroom makeovers pull the views, sateen-vs-percale education does the qualifying, and wash-day ASMR keeps the algorithm fed between launches. @@brooklinen · 48K followers · ~4 posts/week Top topics: bedroom makeovers (30%), sateen vs percale (24%), sleep routines (18%), wash day & care (15%), seasonal refresh (13%) _Source: gemini · sample data · fetched 2026-10-15_ ## Ads Evergreen product-benefit video on Meta with a growing TikTok UGC-style creative lane. 210 active ads (meta 142, google 38, tiktok 28, linkedin 2) · velocity: steady _Source: foreplay · sample data · fetched 2026-10-15_ ## Hiring Hiring across multiple functions — scaling posture. 13 open roles · 6 Retail Store, 2 Creative, 2 Marketing, 1 Design, Product Development, and Merchandising, 1 Ecommerce, 1 Operations _Source: job_boards · real data · fetched 2026-08-27_ ## Funding $10M Series A from FirstMark (2017), then a $50M Summit Partners growth round (2020); capital-efficient and profitable-minded since. Total raised: $60M _Source: nyne · sample data · fetched 2026-10-15_ ## In the news Story clusters from the last ~84 days: | Date | Story | Type | | --- | --- | --- | | 2026-08-02 | [Brooklinen expands its brick-and-mortar footprint with three new stores](https://homefurnishingsnews.com/brooklinen-three-stores) | retail_expansion | | 2026-07-10 | [Brooklinen's annual summer sale leans on bundles as linen demand cools](https://modernretail.co/brooklinen-summer-sale-bundles) | other | | 2026-06-24 | [Brooklinen debuts a machine-washable silk collection](https://apartmenttherapy.com/brooklinen-washable-silk) | product_launch | _Source: gdelt · sample data · fetched 2026-10-15_ ## See also - [Interactive profile (HTML)](https://consumer-brand-index.vercel.app/brand/brooklinen) - [All brands](https://consumer-brand-index.vercel.app/brands) - [Methodology](https://consumer-brand-index.vercel.app/methodology.md)