# Caraway [carawayhome.com](https://carawayhome.com) · [HTML profile](https://consumer-brand-index.vercel.app/brand/caraway) > Your Home, Made Better - Categories: [Home & Garden](https://consumer-brand-index.vercel.app/category/home-garden), [Cookware](https://consumer-brand-index.vercel.app/category/cookware) - Commerce platform (measured): shopify > Data note: every section below is source-tagged and most of the current > dataset is generated sample data — not factual claims about this brand. > Only sections whose provenance line says `real data` reflect a live > source. See [methodology](https://consumer-brand-index.vercel.app/methodology.md). ## Identity Caraway Home designs and sells non‑toxic, ceramic‑coated cookware, bakeware, food‑storage and kitchen accessories. Their products are made from sustainable materials, free of PTFE, PFOA and microplastics, and are third‑party tested for safety. Caraway offers stylish, functional kitchen sets that include cookware bundles, bakeware, storage containers, cutting boards and utensils, all aimed at helping home cooks create meals without harmful chemicals. The brand emphasizes eco‑friendly design, free‑shipping thresholds, and a community‑focused mission to reduce plastic waste and promote healthier cooking. Social profiles: [x](https://x.com/carawayhome) · [facebook](https://facebook.com/carawayhome) · [instagram](https://instagram.com/caraway_home) · [pinterest](https://pinterest.com/carawayhome) · [tiktok](https://tiktok.com/@carawayhome) · [linkedin](https://linkedin.com/company/carawayhome) _Source: context_dev · real data · fetched 2026-08-13_ ## What they sell 12 products extracted from carawayhome.com (AI-assisted extraction). Price range: $30–$1,135 USD | Product | Price | | --- | --- | | Cookware, Cookware+ & Minis Duo Set | $1,135 | | Ceramic-Coated Cookware Bundle | $995 | | Deluxe Cook & Bake Set | $995 | | Cookware & Minis Set | $795 | | Complete Kitchen Organization Bundle | $575 | | Ultimate Glass Airtight Storage Set | $495 | _Source: context_dev · real data · fetched 2026-08-13_ ## Tech stack - Email & SMS: [Attentive](https://consumer-brand-index.vercel.app/tool/attentive), [Klaviyo](https://consumer-brand-index.vercel.app/tool/klaviyo) - Personalization: [Rebuy](https://consumer-brand-index.vercel.app/tool/rebuy) - Platform: [Shopify Plus](https://consumer-brand-index.vercel.app/tool/shopify-plus) - Post-purchase: [Loop Returns](https://consumer-brand-index.vercel.app/tool/loop-returns) - Reviews & Loyalty: [Okendo](https://consumer-brand-index.vercel.app/tool/okendo) - Support: [Gorgias](https://consumer-brand-index.vercel.app/tool/gorgias) - Tracking: [Google Analytics 4](https://consumer-brand-index.vercel.app/tool/google-analytics-4), [Meta Pixel](https://consumer-brand-index.vercel.app/tool/meta-pixel), [TikTok Pixel](https://consumer-brand-index.vercel.app/tool/tiktok-pixel) _Source: webappanalyzer · real data · fetched 2026-08-27_ ## TikTok content Educational, kitchen-first account; non-toxic swap content carries reach while color-drop posts convert the core. @@carawayhome · 185K followers · ~4.5 posts/week Top topics: kitchen makeovers (26%), non-toxic swaps (24%), weeknight recipes (20%), color drops (17%), care & cleaning (13%) _Source: gemini · sample data · fetched 2026-10-15_ ## Ads Non-toxic cookware messaging leads on Meta video, with a fast-growing TikTok kitchen-hack creative lane. 161 active ads (meta 98, google 22, tiktok 41) · velocity: accelerating _Source: foreplay · sample data · fetched 2026-10-15_ ## Hiring Hiring across multiple functions — scaling posture. 10 open roles · 3 Growth & Marketing, 2 Engineering, 2 Creative, 2 Customer Experience, 1 Supply Chain _Source: job_boards · sample data · fetched 2026-10-15_ ## Funding Seed-backed, then a $35M growth round led by McCarthy Capital (2022); retail expansion funded off the balance sheet since. Total raised: $41M _Source: nyne · sample data · fetched 2026-10-15_ ## In the news Story clusters from the last ~84 days: | Date | Story | Type | | --- | --- | --- | | 2026-07-22 | [Retail News and Trends \| Retail Dive](https://www.retaildive.com/?page=2&_sp=8c7d591a-c466-40fa-aac9-e1d337092684) | other | | 2026-07-26 | [Retail News and Trends \| Retail Dive](https://www.retaildive.com/?page=2&_sp=a98b176f-599f-4d4e-a150-66f973e5d30b) | other | | 2026-07-14 | [Caraway debuts cookware in over 500 Walmart stores](https://www.retaildive.com/news/walmart-caraway-cookwear-wholsale-partnership/825176/) | product_launch | | 2026-08-14 | [Local author to talk about new book , In Deep Water](https://www.sentinelandenterprise.com/2026/08/13/local-author-to-talk-about-new-book-in-deep-water/) | other | | 2026-07-18 | [Trump urges Lindsey Graham sister to run for full Senate term](https://aninews.in/news/world/us/trump-urges-lindsey-grahams-sister-to-run-for-full-senate-term20260718100517/) | other | _Source: gdelt · real data · fetched 2026-08-19_ ## See also - [Interactive profile (HTML)](https://consumer-brand-index.vercel.app/brand/caraway) - [All brands](https://consumer-brand-index.vercel.app/brands) - [Methodology](https://consumer-brand-index.vercel.app/methodology.md)