# DIGGS

[diggs.pet](https://diggs.pet) · [HTML profile](https://consumer-brand-index.vercel.app/brand/diggs)

> The award-winning crate your dog calls home

- Categories: [Pets](https://consumer-brand-index.vercel.app/category/pets), [Accessories](https://consumer-brand-index.vercel.app/category/accessories), [Pet Accessories](https://consumer-brand-index.vercel.app/category/pet-accessories)
- Commerce platform (measured): shopify

> Data note: every section below is source-tagged and most of the current
> dataset is generated sample data — not factual claims about this brand.
> Only sections whose provenance line says `real data` reflect a live
> source. See [methodology](https://consumer-brand-index.vercel.app/methodology.md).

## Identity

Diggs is a pet‑focused brand that designs and sells award‑winning dog crates, bedding, accessories, and the patented Groov training aid. Their modular crate system combines a safe, den‑like crate, a comfortable bed, and a lick‑mat training tool to help dogs feel calm and secure from day one. Diggs emphasizes high‑quality craftsmanship, safety, and thoughtful design, offering free shipping in the U.S. and Canada, 30‑day returns, and a dedicated support team. The company serves over 100,000 pet parents, showcases its products in major media, and runs seasonal promotions such as a 4th‑of‑July sale. Diggs aims to create a harmonious home environment where dogs have a personal space they love, while owners enjoy peace of mind.

Social profiles: [x](https://x.com/DiggsPet) · [instagram](https://instagram.com/diggspet) · [facebook](https://facebook.com/diggspet) · [linkedin](https://linkedin.com/company/diggs-pet) · [youtube](https://youtube.com/channel/UCOZB2wPc-zWPglDMq_cNYaA)

_Source: context_dev · real data · fetched 2026-08-14_

## What they sell

12 products extracted from diggs.pet (AI-assisted extraction).

Price range: $39–$599 USD

| Product | Price |
| --- | --- |
| Revol Dog Crate | $599 |
| Evolv (XL) Refurbished | $398 |
| Refurbished Revol Dog Crate | $360 |
| Large Revol (Refurbished) Box 2/2 | $294 |
| Large Revol (Refurbished) Box 1/2 | $200 |
| Snooz Revol Pad | $89 |

_Source: context_dev · real data · fetched 2026-08-14_

## Tech stack

- Email & SMS: [Klaviyo](https://consumer-brand-index.vercel.app/tool/klaviyo)
- Platform: [Shopify Plus](https://consumer-brand-index.vercel.app/tool/shopify-plus)
- Reviews & Loyalty: [Okendo](https://consumer-brand-index.vercel.app/tool/okendo)
- Support: [Gorgias](https://consumer-brand-index.vercel.app/tool/gorgias)
- Tracking: [Google Analytics 4](https://consumer-brand-index.vercel.app/tool/google-analytics-4), [Meta Pixel](https://consumer-brand-index.vercel.app/tool/meta-pixel), [TikTok Pixel](https://consumer-brand-index.vercel.app/tool/tiktok-pixel)

_Source: webappanalyzer · real data · fetched 2026-08-27_

## TikTok content

Den-training arcs and assembly demos anchor the feed, with a durability angle (travel-proofing) picking up share this quarter as small-space design content holds steady.

@@diggs · 61K followers · ~4.2 posts/week

Top topics: crate setup & assembly (28%), den-training a puppy (25%), travel crate durability (21%), small space design (15%), customer crate tours (11%)

_Source: gemini · sample data · fetched 2026-10-15_

## Ads

Product-demo video for the Revol crate anchors Meta; branded search protects the category term.

41 active ads (meta 27, google 9, tiktok 5) · velocity: steady

_Source: foreplay · sample data · fetched 2026-10-15_

## Hiring

Hiring across multiple functions — scaling posture.

11 open roles · 3 Engineering, 2 Creative, 2 Supply Chain, 2 Growth & Marketing, 1 Customer Experience, 1 Retail

_Source: job_boards · sample data · fetched 2026-10-15_

## Funding

Series A led by Valor Siren Ventures funded product-line expansion beyond the flagship dog crate.

Total raised: $28M

_Source: nyne · sample data · fetched 2026-10-15_

## In the news

Story clusters from the last ~84 days:

| Date | Story | Type |
| --- | --- | --- |
| 2026-08-19 | [Seahawks Add Corner Depth With Diggs](https://wtkg.iheart.com/content/2026-08-19-seahawks-add-corner-depth-with-diggs/) | other |
| 2026-08-07 | [Commanders Officially Sign Stefon Diggs \| Newsradio WFLA Orlando](https://wflaorlando.iheart.com/content/2026-08-07-commanders-officially-sign-stefon-diggs/) | other |
| 2026-08-05 | [Stefon Diggs is signing with the Washington Commanders , AP source says](https://www.ky3.com/2026/08/05/stefon-diggs-is-signing-with-washington-commanders-ap-source-says/) | other |
| 2026-08-07 | [Washington - area native Stefon Diggs returns home to the Commanders in a full - circle moment](https://www.tsn.ca/nfl/article/diggs-returns-home-to-the-commanders-in-a-full-circle-moment/) | other |
| 2026-07-15 | [Cardi B Slams Stefon Digg Male Sexual Assault Accuser Chris Griffith](https://925kissfm.iheart.com/content/2026-07-15-cardi-b-slams-stefon-diggs-male-sexual-assault-accuser-chris-griffith/) | other |

_Source: gdelt · real data · fetched 2026-08-19_

## See also

- [Interactive profile (HTML)](https://consumer-brand-index.vercel.app/brand/diggs)
- [All brands](https://consumer-brand-index.vercel.app/brands)
- [Methodology](https://consumer-brand-index.vercel.app/methodology.md)
