# Fi
[tryfi.com](https://tryfi.com) · [HTML profile](https://consumer-brand-index.vercel.app/brand/fi)
> Unleash the wild.
- Categories: [Pets](https://consumer-brand-index.vercel.app/category/pets), [Accessories](https://consumer-brand-index.vercel.app/category/accessories), [Pet](https://consumer-brand-index.vercel.app/category/pet)
- Commerce platform (measured): retail_first
> Data note: every section below is source-tagged and most of the current
> dataset is generated sample data — not factual claims about this brand.
> Only sections whose provenance line says `real data` reflect a live
> source. See [methodology](https://consumer-brand-index.vercel.app/methodology.md).
## Identity
Fi (tryfi.com) designs and sells the world’s most advanced GPS and health‑tracking devices for pets. Their product line includes the Fi Series 3+ collar for medium and large dogs, the Fi Mini for small dogs and cats, and the Fi Ultra for adventure‑ready pets, all featuring AI‑driven health and behavior insights, real‑time location tracking via T‑Satellite and Starlink, and multi‑month battery life. A single Fi app provides live GPS, activity monitoring, diet and hydration tracking, and alerts for unusual behaviors. Fi also offers a free‑trial device, a community of pet owners, and wholesale options for vets and retailers.
Social profiles: [appstore](https://apps.apple.com/us/app/fi-gps-dog-tracker/id1438036784) · [playstore](https://play.google.com/store/apps/details) · [x](https://x.com/fi_tracking) · [instagram](https://instagram.com/fi.tracking) · [facebook](https://facebook.com/dogcollarsbyfi)
_Source: context_dev · real data · fetched 2026-08-15_
## What they sell
1 products extracted from tryfi.com (AI-assisted extraction).
Price range: $19–$19 USD
| Product | Price |
| --- | --- |
| Fi Series 3 Plus Smart Dog Collar | $19 |
_Source: context_dev · real data · fetched 2026-08-15_
## Tech stack
- Email & SMS: [Klaviyo](https://consumer-brand-index.vercel.app/tool/klaviyo)
- Platform: [Shopify Plus](https://consumer-brand-index.vercel.app/tool/shopify-plus)
- Support: [Gorgias](https://consumer-brand-index.vercel.app/tool/gorgias)
- Tracking: [Google Analytics 4](https://consumer-brand-index.vercel.app/tool/google-analytics-4), [Meta Pixel](https://consumer-brand-index.vercel.app/tool/meta-pixel)
_Source: webappanalyzer · real data · fetched 2026-08-27_
## TikTok content
Recovery narratives dominate — escape-artist stories and lost-and-found posts together outperform the feed's median by a wide margin, while app-walkthrough content does the quieter education work.
@@tryfi · 71K followers · ~4.6 posts/week
Top topics: escape artist recovery stories (31%), app walkthrough (22%), battery life test (19%), lost dog found stories (17%), collar unboxing (11%)
_Source: gemini · sample data · fetched 2026-10-15_
## Ads
Dog-safety and GPS-tracking demo video across Meta and TikTok, targeting new-dog-owner audiences.
104 active ads (meta 68, google 16, tiktok 20) · velocity: steady
_Source: foreplay · sample data · fetched 2026-10-15_
## Hiring
Selective hiring, mostly growth-side.
7 open roles · 3 Marketing, 1 Finance, 1 People / Ops, 1 Hardware, 1 Design
_Source: job_boards · real data · fetched 2026-08-27_
## Funding
Connected-collar pet-tech company founded 2017; raised well over $100M across rounds, including participation from Amazon's Alexa Fund, to build out its GPS/activity tracking hardware and subscription service.
Total raised: $119M
_Source: nyne · sample data · fetched 2026-10-15_
## See also
- [Interactive profile (HTML)](https://consumer-brand-index.vercel.app/brand/fi)
- [All brands](https://consumer-brand-index.vercel.app/brands)
- [Methodology](https://consumer-brand-index.vercel.app/methodology.md)