# Glossier [glossier.com](https://glossier.com) · [HTML profile](https://consumer-brand-index.vercel.app/brand/glossier) > Score free shipping on qualifying orders! - Categories: [Beauty](https://consumer-brand-index.vercel.app/category/beauty) - Commerce platform (measured): shopify > Data note: every section below is source-tagged and most of the current > dataset is generated sample data — not factual claims about this brand. > Only sections whose provenance line says `real data` reflect a live > source. See [methodology](https://consumer-brand-index.vercel.app/methodology.md). ## Identity Glossier is a direct‑to‑consumer beauty brand that designs and sells skincare, makeup, body care, and fragrance products. Known for its minimalist aesthetic and community‑driven product development, Glossier offers items such as cleansers, moisturizers, sunscreens, balms, lipsticks, eye products, and a range of signature scents. The company operates primarily online, providing free standard shipping on qualifying orders worldwide, and maintains a curated selection of limited‑edition sets and collaborations. Glossier focuses on inclusive, user‑friendly beauty solutions that emphasize natural, radiant looks. Social profiles: [facebook](https://facebook.com/glossier) · [instagram](https://instagram.com/glossier) · [tiktok](https://tiktok.com/@glossier) · [linkedin](https://linkedin.com/company/glossier) · [youtube](https://youtube.com/glossiertv) _Source: context_dev · real data · fetched 2026-08-13_ ## What they sell 1 products extracted from glossier.com (AI-assisted extraction). Price range: $65–$65 USD | Product | Price | | --- | --- | | Limited Edition Embroidered Cream Hoodie | $65 | _Source: context_dev · real data · fetched 2026-08-13_ ## Tech stack - Cross-border: [Global-e](https://consumer-brand-index.vercel.app/tool/global-e) - Email & SMS: [Attentive](https://consumer-brand-index.vercel.app/tool/attentive), [Klaviyo](https://consumer-brand-index.vercel.app/tool/klaviyo) - Platform: [Shopify Plus](https://consumer-brand-index.vercel.app/tool/shopify-plus) - Post-purchase: [Loop Returns](https://consumer-brand-index.vercel.app/tool/loop-returns) - Tracking: [Google Analytics 4](https://consumer-brand-index.vercel.app/tool/google-analytics-4), [Meta Pixel](https://consumer-brand-index.vercel.app/tool/meta-pixel), [TikTok Pixel](https://consumer-brand-index.vercel.app/tool/tiktok-pixel) _Source: webappanalyzer · real data · fetched 2026-08-27_ ## TikTok content Their biggest bet doesn't pay off: Text-on-screen claim runs 19% of output at 0.97x median views, while Authority open does 2.05x on just 6%. @@glossier · 650K followers · ~5.8 posts/week Top topics: GRWM (32%), You perfume lore (24%), store tours (21%), shade matching (9%), behind the gloss (14%) _Source: gemini · sample data · fetched 2026-10-15_ ## Ads Meta-first UGC-style product demos; TikTok spend concentrates around fragrance and brow launches while search protects brand terms. 158 active ads (meta 98, google 34, tiktok 26) · velocity: steady _Source: foreplay · sample data · fetched 2026-10-15_ ## Hiring Hiring across multiple functions — scaling posture. 20 open roles · 20 Other _Source: job_boards · real data · fetched 2026-08-27_ ## Funding The blueprint DTC venture story: roughly $266M raised across six rounds at a peak $1.8B valuation; growth now comes from retail and fragrance rather than new capital. Total raised: $266M _Source: nyne · sample data · fetched 2026-10-15_ ## In the news Story clusters from the last ~84 days: | Date | Story | Type | | --- | --- | --- | | 2026-08-13 | [Glossier deepens its Sephora partnership with an expanded shade range](https://wwd.com/glossier-sephora-expanded-range) | retail_expansion | | 2026-07-21 | [Glossier's You fragrance keeps topping prestige charts a decade in](https://glossy.co/glossier-you-fragrance-charts) | other | | 2026-07-01 | [Glossier launches a lip oil line extension after a viral waitlist](https://allure.com/glossier-lip-oil-launch) | product_launch | | 2026-06-11 | [Glossier adds a retail veteran to its board](https://businessoffashion.com/glossier-board-appointment) | exec_change | _Source: gdelt · sample data · fetched 2026-10-15_ ## See also - [Interactive profile (HTML)](https://consumer-brand-index.vercel.app/brand/glossier) - [All brands](https://consumer-brand-index.vercel.app/brands) - [Methodology](https://consumer-brand-index.vercel.app/methodology.md)