# Harper Wilde

[harperwilde.com](https://harperwilde.com) · [HTML profile](https://consumer-brand-index.vercel.app/brand/harper-wilde)

> Forget it's on.

- Categories: [Apparel](https://consumer-brand-index.vercel.app/category/apparel)
- Commerce platform (measured): shopify

> Data note: every section below is source-tagged and most of the current
> dataset is generated sample data — not factual claims about this brand.
> Only sections whose provenance line says `real data` reflect a live
> source. See [methodology](https://consumer-brand-index.vercel.app/methodology.md).

## Identity

Harper Wilde is a contemporary women’s intimate apparel and loungewear brand that designs and sells bras, underwear, sleepwear, and activewear. The company focuses on comfort‑forward fabrics such as WhippedKnit™, ComfortMesh™, Cloud Cotton, and ribbed seamless blends, offering styles ranging from wireless and underwire bras to high‑waist briefs, thongs, and lounge sets. Harper Wilde’s collections emphasize everyday wearability, inclusive sizing, and modern aesthetics, with seasonal lookbooks and frequent new‑color releases. The brand also provides bundle deals, free shipping on orders over $75, and a hassle‑free return policy.

Social profiles: [x](https://x.com/harperwilde) · [instagram](https://instagram.com/harperwilde) · [tiktok](https://tiktok.com/@harperwilde) · [facebook](https://facebook.com/harperwildebras) · [linkedin](https://linkedin.com/company/harperwilde) · [youtube](https://youtube.com/channel/UCxjN5vMHgil6dA7i55SwlDw)

_Source: context_dev · real data · fetched 2026-08-15_

## What they sell

12 products extracted from harperwilde.com (AI-assisted extraction).

Price range: $8–$58 USD

| Product | Price |
| --- | --- |
| Perfect Pima Long Sleeve Pajama Shirt - Soft Blue | $58 |
| Stretch Satin Square Neck Bralette - Champagne | $48 |
| Perfect Pima Long Sleeve Pajama Shirt - Ivory | $44 |
| Ribbed Seamless Triangle Bralette - Charcoal | $40 |
| Cloud Cotton Triangle Bralette - Heather Grey | $38 |
| Cloud Cotton Thin Strap Bralette - Desert Shadow | $29 |

_Source: context_dev · real data · fetched 2026-08-15_

## Tech stack

- Email & SMS: [Attentive](https://consumer-brand-index.vercel.app/tool/attentive), [Klaviyo](https://consumer-brand-index.vercel.app/tool/klaviyo)
- Platform: [Shopify Plus](https://consumer-brand-index.vercel.app/tool/shopify-plus)
- Reviews & Loyalty: [Okendo](https://consumer-brand-index.vercel.app/tool/okendo)
- Tracking: [Google Analytics 4](https://consumer-brand-index.vercel.app/tool/google-analytics-4), [Meta Pixel](https://consumer-brand-index.vercel.app/tool/meta-pixel)

_Source: webappanalyzer · real data · fetched 2026-08-27_

## TikTok content

Fit education is the anchor — measuring guides and sizing-myth content together outperform the feed's median, with the home try-on kit unboxing converting curiosity into the format that drives orders.

@@harperwilde · 44K followers · ~2.9 posts/week

Top topics: bra fit guide (34%), sizing myths debunked (23%), try-on haul (20%), comfort testimonials (14%), home try-on kit unboxing (9%)

_Source: gemini · sample data · fetched 2026-10-15_

## Ads

Home-try-on offer drives Meta and Google; comfort and fit messaging carries the creative.

71 active ads (meta 48, google 12, tiktok 11) · velocity: steady

_Source: foreplay · sample data · fetched 2026-10-15_

## Hiring

Selective hiring, mostly growth-side.

4 open roles · 2 Operations, 1 Growth & Marketing, 1 Engineering

_Source: job_boards · sample data · fetched 2026-10-15_

## Funding

Bra and intimates DTC brand founded 2018; raised a seed round from investors focused on women-founded consumer businesses.

Total raised: $5M

_Source: nyne · sample data · fetched 2026-10-15_

## In the news

Story clusters from the last ~84 days:

| Date | Story | Type |
| --- | --- | --- |
| 2026-07-09 | [Harper Wilde adds extended sizing to its bra lineup](https://retaildive.com/harper-wilde-extended-sizing) | product_launch |

_Source: gdelt · sample data · fetched 2026-10-15_

## See also

- [Interactive profile (HTML)](https://consumer-brand-index.vercel.app/brand/harper-wilde)
- [All brands](https://consumer-brand-index.vercel.app/brands)
- [Methodology](https://consumer-brand-index.vercel.app/methodology.md)