# Jinx [thinkjinx.com](https://thinkjinx.com) · [HTML profile](https://consumer-brand-index.vercel.app/brand/jinx) > Build better, crave-worthy bowls with premium nutrition. - Categories: [Pets](https://consumer-brand-index.vercel.app/category/pets), [Accessories](https://consumer-brand-index.vercel.app/category/accessories), [Pet Food](https://consumer-brand-index.vercel.app/category/pet-food) - Commerce platform (measured): shopify > Data note: every section below is source-tagged and most of the current > dataset is generated sample data — not factual claims about this brand. > Only sections whose provenance line says `real data` reflect a live > source. See [methodology](https://consumer-brand-index.vercel.app/methodology.md). ## Identity Jinx (thinkjinx.com) is a premium pet‑food brand that creates high‑quality, nutritionally balanced meals, toppers, and treats for dogs and cats. Their product lines include dry kibble, wet foods, fresh‑freeze‑dried meals, and specialty treats, all formulated with real proteins such as grass‑fed beef, Atlantic salmon, and cage‑free chicken, plus superfoods, probiotics, and omega‑3s for optimal health. Backed by a council of pet nutritionists, veterinarians, and formulators with over a century of combined experience, Jinx focuses on flavor variety, digestive health, and supporting active, picky eaters. The brand partners with celebrity dog‑dad Chris Evans to promote accessible, science‑based nutrition, and sells through major retailers like Walmart, Chewy, and Amazon, as well as direct‑to‑consumer channels. Social profiles: [facebook](https://facebook.com/thinkjinx) · [instagram](https://instagram.com/thinkjinx) · [x](https://x.com/thinkjinx) · [linkedin](https://linkedin.com/company/thinkjinx) · [youtube](https://youtube.com/channel/UCk2FluA4nrTpR9vZAnAc2BQ) _Source: context_dev · real data · fetched 2026-08-15_ ## What they sell 12 products extracted from thinkjinx.com (AI-assisted extraction). Price range: $4–$18 USD | Product | Price | | --- | --- | | Cage-Free Chicken Puppy Food | $18 | | Small Breed Grain-Free Atlantic Salmon Dog Food | $18 | | Grain-Free Cage-Free Chicken Dog Food | $18 | | Cage-Free Chicken Dog Food | $18 | | Grain-Free Atlantic Salmon Dog Food | $18 | | 14lb Cage-Free Chicken, Turkey, & Duck Dry Cat Food | $8 | _Source: context_dev · real data · fetched 2026-08-15_ ## Tech stack - Email & SMS: [Klaviyo](https://consumer-brand-index.vercel.app/tool/klaviyo) - Platform: [Shopify Plus](https://consumer-brand-index.vercel.app/tool/shopify-plus) - Subscriptions: [Recharge](https://consumer-brand-index.vercel.app/tool/recharge) - Support: [Gorgias](https://consumer-brand-index.vercel.app/tool/gorgias) - Tracking: [Google Analytics 4](https://consumer-brand-index.vercel.app/tool/google-analytics-4), [Meta Pixel](https://consumer-brand-index.vercel.app/tool/meta-pixel), [TikTok Pixel](https://consumer-brand-index.vercel.app/tool/tiktok-pixel) _Source: webappanalyzer · real data · fetched 2026-08-27_ ## TikTok content Durability-test content is the whole strategy: torture tests and reaction unboxings together carry 60% of output, with the design-breakdown posts doing quiet credibility work in between. @@thinkjinx · 54K followers · ~5 posts/week Top topics: durability torture test (33%), dog reaction unboxing (27%), chew-proof design breakdown (18%), aggressive chewer testimonials (14%), toy rotation tips (8%) _Source: gemini · sample data · fetched 2026-10-15_ ## Ads TikTok-native founder and vet-content spend growing fastest; Meta carries the bulk of volume. 58 active ads (meta 38, google 8, tiktok 12) · velocity: accelerating _Source: foreplay · sample data · fetched 2026-10-15_ ## Hiring Selective hiring, mostly growth-side. 3 open roles · 1 Engineering, 1 Operations, 1 Creative _Source: job_boards · sample data · fetched 2026-10-15_ ## Funding Raised a Series B to fund retail expansion into pet-specialty chains. Total raised: $27M _Source: nyne · sample data · fetched 2026-10-15_ ## In the news Story clusters from the last ~84 days: | Date | Story | Type | | --- | --- | --- | | 2026-08-18 | [Jinx dog food lands its first big-box retail placement](https://supermarketnews.com/jinx-dog-food-lands-its-first-big-box-retail-placement) | retail_expansion | | 2026-07-31 | [Jinx raises new funding round to expand fresh dog food line](https://techcrunch.com/jinx-raises-new-funding-round-to-expand-fresh-dog-food-line) | funding | | 2026-07-12 | [Jinx unveils new limited-ingredient recipe](https://prnewswire.com/jinx-unveils-new-limited-ingredient-recipe) | product_launch | _Source: gdelt · sample data · fetched 2026-10-15_ ## See also - [Interactive profile (HTML)](https://consumer-brand-index.vercel.app/brand/jinx) - [All brands](https://consumer-brand-index.vercel.app/brands) - [Methodology](https://consumer-brand-index.vercel.app/methodology.md)