# Jones Road Beauty [jonesroadbeauty.com](https://jonesroadbeauty.com) · [HTML profile](https://consumer-brand-index.vercel.app/brand/jones-road-beauty) > Miracle Balm Palette 2.0 is back for another summer of glow. - Categories: [Beauty](https://consumer-brand-index.vercel.app/category/beauty) - Commerce platform (measured): shopify > Data note: every section below is source-tagged and most of the current > dataset is generated sample data — not factual claims about this brand. > Only sections whose provenance line says `real data` reflect a live > source. See [methodology](https://consumer-brand-index.vercel.app/methodology.md). ## Identity Jones Road Beauty is a clean‑beauty brand that creates makeup and skincare products formulated with skin‑loving, non‑toxic ingredients. Based on the jonesroadbeauty.com storefront, the company offers a wide range of cosmetics—including the popular Miracle Balm Palette 2.0, foundation sticks, tinted moisturizers, lip treatments, eyeshadow sticks, mascara, and a full line of skin‑care essentials such as cleansers, serums, and body lotions. Jones Road Beauty emphasizes inclusive shade matching, limited‑edition seasonal collections, and cruelty‑free, vegan formulations. Shoppers can explore curated kits, travel sets, and best‑selling items, with free U.S. shipping on orders over $55 and international shipping options. The brand positions itself as a modern, transparent alternative to traditional cosmetics, delivering high‑performance products that enhance natural beauty. Social profiles: [x](https://x.com/jonesroadbeauty) · [facebook](https://facebook.com/jonesroadbeauty) · [instagram](https://instagram.com/jonesroadbeauty) · [pinterest](https://pinterest.com/jonesroadbeauty) · [linkedin](https://linkedin.com/company/jones-road-beauty) · [youtube](https://youtube.com/@jonesroadbeauty) _Source: context_dev · real data · fetched 2026-08-13_ ## What they sell 12 products extracted from jonesroadbeauty.com (AI-assisted extraction). Price range: $12–$98 USD | Product | Price | | --- | --- | | The Makeup Travel Kit 2.0 | $98 | | Jones Road x The George - The Candle | $48 | | Jones Road x Apotheke - BKLYN Candle | $46 | | The Roadie Long Sleeve | $45 | | Just Enough Tinted Moisturizer | $44 | | Everyday Sunscreen | $42 | _Source: context_dev · real data · fetched 2026-08-13_ ## Tech stack - Email & SMS: [Klaviyo](https://consumer-brand-index.vercel.app/tool/klaviyo), [Postscript](https://consumer-brand-index.vercel.app/tool/postscript) - Personalization: [Rebuy](https://consumer-brand-index.vercel.app/tool/rebuy) - Platform: [Shopify Plus](https://consumer-brand-index.vercel.app/tool/shopify-plus) - Reviews & Loyalty: [Okendo](https://consumer-brand-index.vercel.app/tool/okendo) - Support: [Gorgias](https://consumer-brand-index.vercel.app/tool/gorgias) - Tracking: [Google Analytics 4](https://consumer-brand-index.vercel.app/tool/google-analytics-4), [Meta Pixel](https://consumer-brand-index.vercel.app/tool/meta-pixel), [TikTok Pixel](https://consumer-brand-index.vercel.app/tool/tiktok-pixel) _Source: webappanalyzer · real data · fetched 2026-08-27_ ## TikTok content Founder-as-authority is the whole strategy and it works (1.36x on 29% of posts) — but problem cold-opens beat it at 1.62x on half the volume. @@jonesroadbeauty · 750K followers · ~5.7 posts/week Top topics: Bobbi's application demos (24%), no-makeup makeup tutorials (25%), makeup for mature skin (18%), What The Foundation reviews (23%), shade matching (10%) _Source: gemini · sample data · fetched 2026-10-15_ ## Ads Founder-led tutorial-style video on Meta and TikTok, leaning on Bobbi Brown's own on-camera demos. 94 active ads (meta 64, google 8, tiktok 22) · velocity: steady _Source: foreplay · sample data · fetched 2026-10-15_ ## Hiring Selective hiring, mostly growth-side. 1 open roles · 1 Operations _Source: job_boards · sample data · fetched 2026-10-15_ ## Funding Self-funded by Bobbi Brown after her Estée Lauder non-compete expired; no outside capital disclosed. Bootstrapped — no outside funding recorded. _Source: nyne · sample data · fetched 2026-10-15_ ## In the news Story clusters from the last ~84 days: | Date | Story | Type | | --- | --- | --- | | 2026-07-26 | [Exfoliate , use ice and conceal eyebags wisely – makeup artists on how to look fabulous , at every age](https://www.aol.co.uk/articles/exfoliate-ice-conceal-eyebags-wisely-150015000.html) | other | | 2026-07-16 | [Operators and Fulfil Launch the Operators Portal : 4 . 7 Million Words of Real Ecommerce Strategy , Now AI - Searchable in Seconds](http://www.tennesseedaily.com/news/279192319/operators-and-fulfil-launch-the-operators-portal-47-million-words-of-real-ecommerce-strategy-now-ai-searchable-in-seconds) | other | | 2026-07-20 | [Bobbi Brown Essentials : Jones Road , Sag Harbor and Summer Favorites](https://observer.com/list/bobbi-brown-the-essentials/) | other | | 2026-07-10 | [New Fashion and Beauty Stores in Los Angeles and Southern California](https://wwd.com/business-news/retail/new-fashion-beauty-stores-los-angeles-southern-california-1239061801/) | other | | 2026-06-17 | [Jones Road New Illuminating Drops Are Vacation in a Bottle](https://thelooker.thedailybeast.com/jones-roads-bright-skin-illuminating-drops-are-vacation-in-a-bottle/) | other | _Source: gdelt · real data · fetched 2026-08-19_ ## See also - [Interactive profile (HTML)](https://consumer-brand-index.vercel.app/brand/jones-road-beauty) - [All brands](https://consumer-brand-index.vercel.app/brands) - [Methodology](https://consumer-brand-index.vercel.app/methodology.md)