# KraveBeauty

[kravebeauty.com](https://kravebeauty.com) · [HTML profile](https://consumer-brand-index.vercel.app/brand/kravebeauty)

> Soothe your summer skin with KraveBeauty barrier relief.

- Categories: [Beauty](https://consumer-brand-index.vercel.app/category/beauty), [Skincare](https://consumer-brand-index.vercel.app/category/skincare)
- Commerce platform (measured): shopify

> Data note: every section below is source-tagged and most of the current
> dataset is generated sample data — not factual claims about this brand.
> Only sections whose provenance line says `real data` reflect a live
> source. See [methodology](https://consumer-brand-index.vercel.app/methodology.md).

## Identity

KraveBeauty is a clean‑beauty skincare brand that creates barrier‑supporting, sustainable products for all skin types. Offering a curated range of cleansers, moisturizers, treatments, SPF and lip care, the company emphasizes upcycled ingredients, inclusive formulations, and eco‑friendly packaging. Their lineup includes best‑selling items like the Jumbo Great Barrier Relief serum, duo kits, and mini travel sizes, all designed to simplify routines while protecting the skin’s natural defenses. KraveBeauty also provides a subscription service, free shipping on orders over $50, and a recycle‑guide to encourage responsible consumption. The brand’s philosophy centers on listening to the skin, prioritizing people and the planet, and delivering effective, non‑stripping skincare solutions.

Social profiles: [instagram](https://instagram.com/kravebeauty) · [youtube](https://youtube.com/@kravebeauty) · [tiktok](https://tiktok.com/@kravebeauty) · [linkedin](https://linkedin.com/company/kravebeauty)

_Source: context_dev · real data · fetched 2026-08-15_

## What they sell

2 products extracted from kravebeauty.com (AI-assisted extraction).

Price range: $16–$120 USD

| Product | Price |
| --- | --- |
| Summer Influencer PR Bundle | $120 |
| Matcha Hemp Hydrating Cleanser | $16 |

_Source: context_dev · real data · fetched 2026-08-15_

## Tech stack

- Email & SMS: [Klaviyo](https://consumer-brand-index.vercel.app/tool/klaviyo)
- Platform: [Shopify Plus](https://consumer-brand-index.vercel.app/tool/shopify-plus)
- Reviews & Loyalty: [Okendo](https://consumer-brand-index.vercel.app/tool/okendo)
- Support: [Gorgias](https://consumer-brand-index.vercel.app/tool/gorgias)
- Tracking: [Google Analytics 4](https://consumer-brand-index.vercel.app/tool/google-analytics-4), [Meta Pixel](https://consumer-brand-index.vercel.app/tool/meta-pixel), [TikTok Pixel](https://consumer-brand-index.vercel.app/tool/tiktok-pixel)

_Source: webappanalyzer · real data · fetched 2026-08-27_

## TikTok content

Barrier education anchors the brand's whole voice — plain-language explainers and myth-busting together drive the strategy, with transformation content used sparingly to prove the philosophy works.

@@kravebeauty · 350K followers · ~3 posts/week

Top topics: skin barrier education (33%), minimalist routine philosophy (25%), before & after calm skin (21%), myth-busting skincare trends (13%), product restock unboxing (8%)

_Source: gemini · sample data · fetched 2026-10-15_

## Ads

No currently active paid creative detected across tracked platforms — organic/community-led acquisition appears to be the primary channel right now.

0 active ads · velocity: declining

_Source: foreplay · sample data · fetched 2026-10-15_

## Hiring

Selective hiring, mostly growth-side.

4 open roles · 2 Engineering, 1 Operations, 1 Creative

_Source: job_boards · sample data · fetched 2026-10-15_

## Funding

Founder Liah Yoo has kept KraveBeauty self-funded and deliberately small-team since 2017; no public record of outside investment.

Bootstrapped — no outside funding recorded.

_Source: nyne · sample data · fetched 2026-10-15_

## See also

- [Interactive profile (HTML)](https://consumer-brand-index.vercel.app/brand/kravebeauty)
- [All brands](https://consumer-brand-index.vercel.app/brands)
- [Methodology](https://consumer-brand-index.vercel.app/methodology.md)