# Kylie Cosmetics, LLC [kyliecosmetics.com](https://kyliecosmetics.com) · [HTML profile](https://consumer-brand-index.vercel.app/brand/kylie-cosmetics-llc) > Discover your new fave shade with Kylie Cosmetics Virtual Try-On. - Categories: [Beauty](https://consumer-brand-index.vercel.app/category/beauty) - Commerce platform (measured): shopify > Data note: every section below is source-tagged and most of the current > dataset is generated sample data — not factual claims about this brand. > Only sections whose provenance line says `real data` reflect a live > source. See [methodology](https://consumer-brand-index.vercel.app/methodology.md). ## Identity Kylie Cosmetics is a celebrity‑driven beauty brand founded by Kylie Jenner that creates trend‑setting makeup, skincare, fragrance, and beauty accessories. The company offers a wide range of products—including lip kits, lipsticks, lip stains, glosses, foundations, primers, highlighters, mascaras, and fragrance collections—alongside travel‑size essentials and curated bundles. Kylie Cosmetics emphasizes digital engagement with tools like virtual try‑on and shade‑finder quizzes, and it runs loyalty programs, referral incentives, and seasonal promotions such as free travel accessories with qualifying orders. The brand positions itself as a fast‑fashion beauty destination, delivering bold, Instagram‑ready looks and limited‑edition collaborations while maintaining an online‑first retail experience. Social profiles: [x](https://x.com/kyliecosmetics) · [facebook](https://facebook.com/kyliecosmetics) · [instagram](https://instagram.com/kyliecosmetics) · [tiktok](https://tiktok.com/@kyliecosmetics) _Source: context_dev · real data · fetched 2026-08-15_ ## What they sell 1 products extracted from kyliecosmetics.com (AI-assisted extraction). Price range: $56–$56 USD | Product | Price | | --- | --- | | Cosmic Kylie Jenner 30ml & Pen Spray Gift Set | $56 | _Source: context_dev · real data · fetched 2026-08-15_ ## Tech stack - Email & SMS: [Klaviyo](https://consumer-brand-index.vercel.app/tool/klaviyo) - Platform: [Shopify Plus](https://consumer-brand-index.vercel.app/tool/shopify-plus) - Reviews & Loyalty: [Yotpo](https://consumer-brand-index.vercel.app/tool/yotpo) - Support: [Gorgias](https://consumer-brand-index.vercel.app/tool/gorgias) - Tracking: [Google Analytics 4](https://consumer-brand-index.vercel.app/tool/google-analytics-4), [Meta Pixel](https://consumer-brand-index.vercel.app/tool/meta-pixel) _Source: webappanalyzer · real data · fetched 2026-08-27_ ## TikTok content Drop culture drives everything — unboxings and trend-audio hooks spike hardest on launch weeks, while tutorial content keeps the feed steady in between. @@kyliecosmetics · 4.2M followers · ~4.4 posts/week Top topics: makeup tutorial (31%), new drop unboxing (27%), shade match (18%), collab reveal (14%), behind the brand (10%) _Source: gemini · sample data · fetched 2026-10-15_ ## Ads Celebrity-led product-drop hype video dominates TikTok, timed to seasonal collection launches. 298 active ads (meta 176, google 32, tiktok 90) · velocity: accelerating _Source: foreplay · sample data · fetched 2026-10-15_ ## Hiring Selective hiring, mostly growth-side. 2 open roles · 1 Engineering, 1 Operations _Source: job_boards · sample data · fetched 2026-10-15_ ## Funding Self-funded by Kylie Jenner from launch in 2015. Coty Inc. acquired a 51% stake in 2019 for $600M, valuing the company at ~$1.2B at the time; Coty later wrote the valuation down substantially. Bootstrapped — no outside funding recorded. _Source: nyne · sample data · fetched 2026-10-15_ ## In the news Story clusters from the last ~84 days: | Date | Story | Type | | --- | --- | --- | | 2026-08-04 | [Kylie Cosmetics relaunches its lip kits with a refillable format](https://allure.com/kylie-cosmetics-refillable-lip-kits) | product_launch | | 2026-07-12 | [Kylie Cosmetics widens its travel-retail push across European airports](https://wwd.com/kylie-cosmetics-travel-retail-europe) | retail_expansion | | 2026-06-19 | [How Kylie Cosmetics is repositioning for the post-celebrity-brand era](https://businessoffashion.com/kylie-cosmetics-repositioning) | other | _Source: gdelt · sample data · fetched 2026-10-15_ ## See also - [Interactive profile (HTML)](https://consumer-brand-index.vercel.app/brand/kylie-cosmetics-llc) - [All brands](https://consumer-brand-index.vercel.app/brands) - [Methodology](https://consumer-brand-index.vercel.app/methodology.md)