# Liquid Death

[liquiddeath.com](https://liquiddeath.com) · [HTML profile](https://consumer-brand-index.vercel.app/brand/liquid-death)

> Murder Your Thirst

- Categories: [Food & Beverage](https://consumer-brand-index.vercel.app/category/food-beverage), [Beverage](https://consumer-brand-index.vercel.app/category/beverage)
- Commerce platform (measured): shopify

> Data note: every section below is source-tagged and most of the current
> dataset is generated sample data — not factual claims about this brand.
> Only sections whose provenance line says `real data` reflect a live
> source. See [methodology](https://consumer-brand-index.vercel.app/methodology.md).

## Identity

Liquid Death is a disruptive beverage brand that sells premium mountain water packaged in tallboy aluminum cans. Founded on a mission to “murder your thirst,” the company combines edgy, rock‑and‑roll branding with a strong focus on sustainability, offering a recyclable alternative to plastic bottles. Liquid Death’s product line includes still and sparkling water, flavored varieties, and limited‑edition collaborations, all marketed through bold, meme‑driven advertising and a direct‑to‑consumer e‑commerce platform that ships worldwide. The brand positions itself as a lifestyle choice for environmentally‑conscious consumers who want high‑quality hydration with a rebellious edge.

Social profiles: [instagram](https://instagram.com/liquiddeath) · [tiktok](https://tiktok.com/@liquiddeath) · [x](https://x.com/LiquidDeath) · [facebook](https://facebook.com/DrinkLiquidDeath) · [linkedin](https://linkedin.com/company/liquid-death) · [youtube](https://youtube.com/@liquiddeath2793/shorts)

_Source: context_dev · real data · fetched 2026-08-13_

## What they sell

1 products extracted from liquiddeath.com (AI-assisted extraction).

Price range: $115–$115 USD

| Product | Price |
| --- | --- |
| Heavy Pedal x Liquid Death Men's Cycling Jersey | $115 |

_Source: context_dev · real data · fetched 2026-08-13_

## Tech stack

- Email & SMS: [Attentive](https://consumer-brand-index.vercel.app/tool/attentive), [Klaviyo](https://consumer-brand-index.vercel.app/tool/klaviyo)
- Personalization: [Rebuy](https://consumer-brand-index.vercel.app/tool/rebuy)
- Platform: [Shopify Plus](https://consumer-brand-index.vercel.app/tool/shopify-plus)
- Post-purchase: [AfterShip](https://consumer-brand-index.vercel.app/tool/aftership)
- Support: [Gorgias](https://consumer-brand-index.vercel.app/tool/gorgias)
- Tracking: [Google Analytics 4](https://consumer-brand-index.vercel.app/tool/google-analytics-4), [Meta Pixel](https://consumer-brand-index.vercel.app/tool/meta-pixel), [TikTok Pixel](https://consumer-brand-index.vercel.app/tool/tiktok-pixel)

_Source: webappanalyzer · real data · fetched 2026-08-27_

## TikTok content

The most concentrated account in the set: 42% of posts open on a pattern interrupt and it pays (1.38x). One play, run at nine posts a week.

@@liquiddeath · 5.2M followers · ~9 posts/week

Top topics: absurdist sketches (32%), product drops (25%), fan tattoos & superfans (19%), event takeovers (12%), collabs (12%)

_Source: gemini · sample data · fetched 2026-10-15_

## Ads

Comedy-forward video carries most of the spend; TikTok share stays unusually high for a beverage brand.

142 active ads (meta 80, google 28, tiktok 34) · velocity: steady

_Source: foreplay · sample data · fetched 2026-10-15_

## Hiring

Selective hiring, mostly growth-side.

3 open roles · 3 Other

_Source: job_boards · real data · fetched 2026-08-27_

## Funding

$67M Series F (2024) at a ~$1.4B valuation; a long celebrity-and-entertainment cap table anchored by Science and Live Nation.

Total raised: $267M

_Source: nyne · sample data · fetched 2026-10-15_

## In the news

Story clusters from the last ~84 days:

| Date | Story | Type |
| --- | --- | --- |
| 2026-08-05 | [Liquid Death partners with a viral creator on a limited flavor drop](https://bleedingcool.com/liquid-death-creator-flavor-drop) | partnership |
| 2026-06-17 | [Liquid Death's iced tea bet is paying off in convenience stores](https://modernretail.co/liquid-death-iced-tea-c-stores) | retail_expansion |
| 2026-07-29 | [Can Liquid Death keep the joke going as the canned-water shelf gets crowded?](https://businessinsider.com/liquid-death-competition-canned-water) | other |
| 2026-07-15 | [Liquid Death launches a card game tie-in with a tabletop publisher](https://bleedingcool.com/liquid-death-card-game) | product_launch |

_Source: gdelt · sample data · fetched 2026-10-15_

## See also

- [Interactive profile (HTML)](https://consumer-brand-index.vercel.app/brand/liquid-death)
- [All brands](https://consumer-brand-index.vercel.app/brands)
- [Methodology](https://consumer-brand-index.vercel.app/methodology.md)