# MaryRuth's

[maryruthorganics.com](https://maryruthorganics.com) · [HTML profile](https://consumer-brand-index.vercel.app/brand/maryruth-s)

> Beauty From Within — Empower your inner beauty.

- Categories: [Wellness](https://consumer-brand-index.vercel.app/category/wellness), [Supplements](https://consumer-brand-index.vercel.app/category/supplements), [Beauty](https://consumer-brand-index.vercel.app/category/beauty)
- Commerce platform (measured): shopify

> Data note: every section below is source-tagged and most of the current
> dataset is generated sample data — not factual claims about this brand.
> Only sections whose provenance line says `real data` reflect a live
> source. See [methodology](https://consumer-brand-index.vercel.app/methodology.md).

## Identity

MaryRuth Organics is a women‑owned, B‑Corp certified wellness brand that creates vegan, gluten‑free, USDA‑organic dietary supplements. Offering a broad range of liquid multivitamins, gummies, probiotics, liposomal formulas, and herbal blends, the company tailors products for every life stage—from infants to adults 40+. Their collections focus on beauty from within, gut health, immunity, brain function, and energy, with AM & PM routines designed for day‑to‑night support. MaryRuth Organics sells directly online, through retail partners, and via a subscription model, providing free shipping over $49 and a wellness blog and podcast to educate customers on holistic health.

Social profiles: [facebook](https://facebook.com/maryruthorganics) · [instagram](https://instagram.com/maryruthorganics) · [youtube](https://youtube.com/c/maryruthorganics) · [pinterest](https://pinterest.com/maryruthorganics/_shop) · [appstore](https://apps.apple.com/us/app/maryruth-organics/id1487228896) · [playstore](https://play.google.com/store/apps/details) · [x](https://x.com/maryruths) · [linkedin](https://linkedin.com/company/maryruth-organics)

_Source: context_dev · real data · fetched 2026-08-15_

## What they sell

11 products extracted from maryruthorganics.com (AI-assisted extraction).

Price range: $11–$43 USD

| Product | Price |
| --- | --- |
| Extra Strength Nighttime Multimineral | $43 |
| Liquid Nighttime Multimineral (Cranberry) | $43 |
| Liquid Nighttime Multimineral (Pineapple) | $43 |
| Liquid Morning Multivitamin + Hair Growth | $40 |
| Organic Women's Precision Probiotic Digestive Liquid Drops | $25 |
| Organic Women's 40+ Precision Probiotic Digestive Liquid Drops | $25 |

_Source: context_dev · real data · fetched 2026-08-15_

## Tech stack

- Email & SMS: [Klaviyo](https://consumer-brand-index.vercel.app/tool/klaviyo)
- Platform: [Shopify Plus](https://consumer-brand-index.vercel.app/tool/shopify-plus)
- Reviews & Loyalty: [Yotpo](https://consumer-brand-index.vercel.app/tool/yotpo)
- Subscriptions: [Recharge](https://consumer-brand-index.vercel.app/tool/recharge)
- Tracking: [Google Analytics 4](https://consumer-brand-index.vercel.app/tool/google-analytics-4), [Meta Pixel](https://consumer-brand-index.vercel.app/tool/meta-pixel)

_Source: webappanalyzer · real data · fetched 2026-08-27_

## TikTok content

Their biggest bet doesn't pay off: Text-on-screen claim runs 23% of output at 0.99x median views, while Authority open does 2.08x on just 15%.

@@maryruthorganics · 310K followers · ~9 posts/week

Top topics: label literacy (24%), kids vitamins (21%), morning stack (21%), founder & company (12%), customer proof (22%)

_Source: gemini · sample data · fetched 2026-10-15_

## Ads

Founder-led supplement education video across Meta and TikTok, anchored by a broad Google shopping presence.

208 active ads (meta 132, google 40, tiktok 36) · velocity: steady

_Source: foreplay · sample data · fetched 2026-10-15_

## Hiring

Selective hiring, mostly growth-side.

5 open roles · 2 Creative, 2 Supply Chain, 1 Customer Experience

_Source: job_boards · sample data · fetched 2026-10-15_

## Funding

Founder-led vitamin and supplement brand that grew organically for years before L Catterton took a growth stake in 2022 (amount undisclosed publicly, estimated here) to fund retail expansion.

Bootstrapped — no outside funding recorded.

_Source: nyne · sample data · fetched 2026-10-15_

## In the news

Story clusters from the last ~84 days:

| Date | Story | Type |
| --- | --- | --- |
| 2026-07-13 | [Actus Nutrition Achieves Certified B Corporation™ Status](https://thestarphoenix.com/press-releases/business-wire/actus-nutrition-achieves-certified-b-corporation-status/) | other |

_Source: gdelt · real data · fetched 2026-08-19_

## See also

- [Interactive profile (HTML)](https://consumer-brand-index.vercel.app/brand/maryruth-s)
- [All brands](https://consumer-brand-index.vercel.app/brands)
- [Methodology](https://consumer-brand-index.vercel.app/methodology.md)