# MVMT
[mvmt.com](https://mvmt.com) · [HTML profile](https://consumer-brand-index.vercel.app/brand/mvmt)
> Elevate your looks.
- Categories: [Jewelry](https://consumer-brand-index.vercel.app/category/jewelry), [Watches](https://consumer-brand-index.vercel.app/category/watches), [Accessories](https://consumer-brand-index.vercel.app/category/accessories)
- Commerce platform (measured): unresolved
> Data note: every section below is source-tagged and most of the current
> dataset is generated sample data — not factual claims about this brand.
> Only sections whose provenance line says `real data` reflect a live
> source. See [methodology](https://consumer-brand-index.vercel.app/methodology.md).
## Identity
MVMT is a contemporary lifestyle brand that designs and sells affordable, stylish accessories for men and women. Specializing in watches, sunglasses, and jewelry, MVMT offers a wide range of collections—including dive, ceramic, automatic, and dress watches, as well as polarized and non‑polarized sunglasses in various frame shapes and materials. The brand also provides gifting options for birthdays, weddings, anniversaries, and graduations. With frequent sales, free shipping over $75, and easy returns, MVMT aims to elevate everyday looks with modern, minimalist designs that blend fashion and function.
Social profiles: [facebook](https://facebook.com/mvmt) · [instagram](https://instagram.com/mvmt) · [tiktok](https://tiktok.com/@mvmt) · [x](https://x.com/mvmt) · [youtube](https://youtube.com/user/mvmtwatches)
_Source: context_dev · real data · fetched 2026-08-13_
## What they sell
No products extracted.
Price range: $0–$0 USD
_Source: context_dev · real data · fetched 2026-08-13_
## Tech stack
- Cross-border: [Global-e](https://consumer-brand-index.vercel.app/tool/global-e)
- Email & SMS: [Attentive](https://consumer-brand-index.vercel.app/tool/attentive), [Klaviyo](https://consumer-brand-index.vercel.app/tool/klaviyo)
- Personalization: [Nosto](https://consumer-brand-index.vercel.app/tool/nosto)
- Platform: [Shopify Plus](https://consumer-brand-index.vercel.app/tool/shopify-plus)
- Post-purchase: [Loop Returns](https://consumer-brand-index.vercel.app/tool/loop-returns)
- Reviews & Loyalty: [Yotpo](https://consumer-brand-index.vercel.app/tool/yotpo)
- Tracking: [Google Analytics 4](https://consumer-brand-index.vercel.app/tool/google-analytics-4), [Meta Pixel](https://consumer-brand-index.vercel.app/tool/meta-pixel), [TikTok Pixel](https://consumer-brand-index.vercel.app/tool/tiktok-pixel)
_Source: webappanalyzer · sample data · fetched 2026-10-15_
## TikTok content
Their biggest bet doesn't pay off: Text-on-screen claim runs 16% of output at 1.13x median views, while Authority open does 2.15x on just 15%.
@@mvmt · 240K followers · ~5.2 posts/week
Top topics: wrist checks (30%), styling & fits (24%), watch education (24%), gift guides (11%), drops & restocks (11%)
_Source: gemini · sample data · fetched 2026-10-15_
## Ads
Evergreen lifestyle video on Meta paired with brand-defense search; TikTok stays a light always-on layer.
176 active ads (meta 112, google 42, tiktok 22) · velocity: steady
_Source: foreplay · sample data · fetched 2026-10-15_
## Hiring
Selective hiring, mostly growth-side.
4 open roles · 3 Engineering, 1 Creative
_Source: job_boards · sample data · fetched 2026-10-15_
## Funding
Crowdfunded launch in 2013, scaled to eight-figure revenue with no institutional rounds; acquired by Movado Group in 2018.
Bootstrapped — no outside funding recorded.
_Source: nyne · sample data · fetched 2026-10-15_
## In the news
Story clusters from the last ~84 days:
| Date | Story | Type |
| --- | --- | --- |
| 2026-08-17 | [MVMT expands into fine jewelry with a new bridal capsule](https://footwearnews.com/mvmt-expands-into-fine-jewelry-with-a-new-bridal-capsule) | product_launch |
| 2026-07-26 | [MVMT's parent Movado Group leans on the DTC brand for younger shoppers](https://businessinsider.com/mvmt-s-parent-movado-group-leans-on-the-dtc-brand-for-younger-shoppers) | other |
| 2026-07-02 | [MVMT opens pop-up shop ahead of holiday season](https://glossy.co/mvmt-opens-pop-up-shop-ahead-of-holiday-season) | retail_expansion |
_Source: gdelt · sample data · fetched 2026-10-15_
## See also
- [Interactive profile (HTML)](https://consumer-brand-index.vercel.app/brand/mvmt)
- [All brands](https://consumer-brand-index.vercel.app/brands)
- [Methodology](https://consumer-brand-index.vercel.app/methodology.md)