# Nom Nom

[nomnomnow.com](https://nomnomnow.com) · [HTML profile](https://consumer-brand-index.vercel.app/brand/nom-nom)

> Say Bye to Boring Dog Food

- Categories: [Pets](https://consumer-brand-index.vercel.app/category/pets), [Accessories](https://consumer-brand-index.vercel.app/category/accessories), [Pet](https://consumer-brand-index.vercel.app/category/pet)
- Commerce platform (measured): shopify

> Data note: every section below is source-tagged and most of the current
> dataset is generated sample data — not factual claims about this brand.
> Only sections whose provenance line says `real data` reflect a live
> source. See [methodology](https://consumer-brand-index.vercel.app/methodology.md).

## Identity

Nom Nom is a pet‑food company that creates vet‑developed, fresh‑cooked meals for dogs using high‑quality, real ingredients. Their Nashville‑based kitchen prepares nutritionally balanced recipes—such as Chicken Cuisine, Beef Mash, and Lamb Pilaf—tailored to each dog’s calorie needs, taste preferences, and health goals. Customers receive customized meal plans delivered to their door or can purchase the same recipes, treats, and probiotics at retail locations. Nom Nom’s offerings aim to keep mealtime exciting with varied flavors, textures, and added health‑supporting supplements, while ensuring complete nutrition for happy, healthy dogs.

Social profiles: [x](https://x.com/nom_nom_now) · [youtube](https://youtube.com/c/nomnomnow) · [instagram](https://instagram.com/nomnom) · [facebook](https://facebook.com/GetNomNom) · [linkedin](https://linkedin.com/company/nomnomnow)

_Source: context_dev · real data · fetched 2026-08-15_

## What they sell

6 products extracted from nomnomnow.com (AI-assisted extraction).

Price range: $12–$78 USD

| Product | Price |
| --- | --- |
| Scoopable Meal Clusters Beef & Potato Recipe | $78 |
| Scoopable Meal Clusters Chicken & Sweet Potato Recipe | $70 |
| Beef Jerky | $15 |
| Wafers: Beef & Blueberry Flavor | $12 |
| Wafers: Chicken & Cranberry Flavor | $12 |
| Sweet Potato Chews | $0 |

_Source: context_dev · real data · fetched 2026-08-15_

## Tech stack

- Platform: [Custom commerce platform](https://consumer-brand-index.vercel.app/tool/custom-commerce-platform)
- Subscriptions: [Recharge](https://consumer-brand-index.vercel.app/tool/recharge)
- Support: [Zendesk](https://consumer-brand-index.vercel.app/tool/zendesk)
- Tracking: [Google Analytics 4](https://consumer-brand-index.vercel.app/tool/google-analytics-4), [Meta Pixel](https://consumer-brand-index.vercel.app/tool/meta-pixel), [TikTok Pixel](https://consumer-brand-index.vercel.app/tool/tiktok-pixel)

_Source: webappanalyzer · real data · fetched 2026-08-27_

## TikTok content

Transformation stories carry the feed: picky-eater before/afters and vet-voice education together account for over half of output, with fridge-pack unboxings filling the gaps between.

@@nomnomnow · 38K followers · ~4.5 posts/week

Top topics: picky eater transformations (32%), fresh food vs kibble (24%), vet Q&A (19%), unboxing the fridge pack (14%), recipe ingredient breakdown (11%)

_Source: gemini · sample data · fetched 2026-10-15_

## Ads

Fresh-food-for-dogs subscription messaging on Meta, pulling back TikTok spend after a soft quarter.

128 active ads (meta 88, google 26, tiktok 14) · velocity: declining

_Source: foreplay · sample data · fetched 2026-10-15_

## Hiring

Selective hiring, mostly growth-side.

6 open roles · 6 Other

_Source: job_boards · real data · fetched 2026-08-27_

## Funding

Raised a Series B before being acquired by Mars Petcare in 2020; now operates as a Mars subsidiary.

Total raised: $14M

_Source: nyne · sample data · fetched 2026-10-15_

## In the news

Story clusters from the last ~84 days:

| Date | Story | Type |
| --- | --- | --- |
| 2026-08-04 | [Royal Canin urges pet owners to look beyond home - cooked meals with the launch of their new brand campaign](https://news.webindia123.com/news/Articles/Business/20260804/4483154.html) | other |
| 2026-07-06 | [What Your Pet Food Label Isnt Telling You](https://www.aceshowbiz.com/news/view/00259819.html) | other |
| 2026-06-15 | [Mumbai new restaurants , bars and cafés , with a detour to Pune](https://www.thehindu.com/food/dining/mumbais-new-restaurants-bars-and-cafes-with-a-detour-to-pune/article71089205.ece) | other |

_Source: gdelt · real data · fetched 2026-08-19_

## See also

- [Interactive profile (HTML)](https://consumer-brand-index.vercel.app/brand/nom-nom)
- [All brands](https://consumer-brand-index.vercel.app/brands)
- [Methodology](https://consumer-brand-index.vercel.app/methodology.md)