# OLIPOP

[drinkolipop.com](https://drinkolipop.com) · [HTML profile](https://consumer-brand-index.vercel.app/brand/olipop)

> Keep refrigerated. Store anywhere. Chill to enjoy OLIPOP flavors.

- Categories: [Food & Beverage](https://consumer-brand-index.vercel.app/category/food-beverage), [Beverage](https://consumer-brand-index.vercel.app/category/beverage)
- Commerce platform (measured): shopify

> Data note: every section below is source-tagged and most of the current
> dataset is generated sample data — not factual claims about this brand.
> Only sections whose provenance line says `real data` reflect a live
> source. See [methodology](https://consumer-brand-index.vercel.app/methodology.md).

## Identity

OLIPOP is a beverage company that creates sparkling, plant‑based sodas enriched with prebiotic fiber to support digestive health. Their product line includes refrigerated 9‑gram‑fiber formulas and shelf‑stable 6‑gram‑fiber cans, offered in a variety of classic, limited‑edition, and variety‑pack flavors. The brand emphasizes gut‑friendly ingredients, low sugar, and a fun, nostalgic soda experience while promoting fiber education and overall wellness. OLIPOP sells directly online and through retail partners, offering flat‑rate shipping and free shipping on orders over $50.

Social profiles: [x](https://x.com/drinkolipop) · [facebook](https://facebook.com/drinkolipop) · [instagram](https://instagram.com/drinkolipop) · [pinterest](https://pinterest.com/drinkolipop) · [tiktok](https://tiktok.com/@drinkolipop) · [linkedin](https://linkedin.com/company/olipop-pbc) · [youtube](https://youtube.com/@olipop)

_Source: context_dev · real data · fetched 2026-08-13_

## What they sell

12 products extracted from drinkolipop.com (AI-assisted extraction).

Price range: $27–$36 USD

| Product | Price |
| --- | --- |
| Classic Root Beer | $36 |
| Strawberry Vanilla | $36 |
| SpongeBob Pineapple Paradise Prebiotic Soda | $36 |
| Classic Soda Variety Pack | $36 |
| Fruity Fun Variety Pack | $36 |
| Favorites Variety Pack | $36 |

_Source: context_dev · real data · fetched 2026-08-13_

## Tech stack

- Email & SMS: [Klaviyo](https://consumer-brand-index.vercel.app/tool/klaviyo), [Postscript](https://consumer-brand-index.vercel.app/tool/postscript)
- Platform: [Shopify Plus](https://consumer-brand-index.vercel.app/tool/shopify-plus)
- Post-purchase: [AfterShip](https://consumer-brand-index.vercel.app/tool/aftership)
- Reviews & Loyalty: [Yotpo](https://consumer-brand-index.vercel.app/tool/yotpo)
- Support: [Gorgias](https://consumer-brand-index.vercel.app/tool/gorgias)
- Tracking: [Google Analytics 4](https://consumer-brand-index.vercel.app/tool/google-analytics-4), [Meta Pixel](https://consumer-brand-index.vercel.app/tool/meta-pixel), [TikTok Pixel](https://consumer-brand-index.vercel.app/tool/tiktok-pixel)

_Source: webappanalyzer · real data · fetched 2026-08-27_

## TikTok content

Six posts a week, and the best hook they have is one of the least used: problem cold-opens run 1.96x their median while demo opens, a fifth of output, run 0.78x.

@@drinkolipop · 780K followers · ~6 posts/week

Top topics: gut health 101 (24%), flavor launches (29%), soda swap stories (20%), mocktail recipes (18%), grocery aisle finds (10%)

_Source: gemini · sample data · fetched 2026-10-15_

## Ads

Flavor-led video prospecting on Meta with a growing TikTok Spark ad program running alongside subscribe-and-save offers.

251 active ads (meta 165, google 50, tiktok 36) · velocity: accelerating

_Source: foreplay · sample data · fetched 2026-10-15_

## Hiring

Hiring across multiple functions — scaling posture.

12 open roles · 12 Other

_Source: job_boards · real data · fetched 2026-08-27_

## Funding

$50M Series C (2025) at a reported ~$1.85B valuation; capital raised has trailed revenue — retail velocity does the work.

Total raised: $94M

_Source: nyne · sample data · fetched 2026-10-15_

## In the news

Story clusters from the last ~84 days:

| Date | Story | Type |
| --- | --- | --- |
| 2026-08-12 | [OLIPOP founder steps into an innovation role as new CEO takes over](https://beveragedaily.com/olipop-founder-new-ceo) | exec_change |
| 2026-07-02 | [OLIPOP expands retail footprint with a national grocery chain](https://retaildive.com/olipop-national-grocery-expansion) | retail_expansion |
| 2026-06-20 | [Inside OLIPOP's flavor R&D pipeline for the back half of 2026](https://beveragedaily.com/olipop-flavor-pipeline) | product_launch |

_Source: gdelt · sample data · fetched 2026-10-15_

## See also

- [Interactive profile (HTML)](https://consumer-brand-index.vercel.app/brand/olipop)
- [All brands](https://consumer-brand-index.vercel.app/brands)
- [Methodology](https://consumer-brand-index.vercel.app/methodology.md)
