# Outdoor Voices

[outdoorvoices.com](https://outdoorvoices.com) · [HTML profile](https://consumer-brand-index.vercel.app/brand/outdoor-voices)

> Go the distance. All the sweat-ready gear you need to get outside.

- Categories: [Fitness & Outdoors](https://consumer-brand-index.vercel.app/category/fitness-outdoors), [Apparel](https://consumer-brand-index.vercel.app/category/apparel)
- Commerce platform (measured): shopify

> Data note: every section below is source-tagged and most of the current
> dataset is generated sample data — not factual claims about this brand.
> Only sections whose provenance line says `real data` reflect a live
> source. See [methodology](https://consumer-brand-index.vercel.app/methodology.md).

## Identity

Outdoor Voices is a modern active‑wear brand that designs and sells comfortable, stylish apparel for women and men. Their collections include tops, dresses, leggings, shorts, jackets and specialty pieces for activities like running, hiking, studio workouts and everyday movement. Emphasizing inclusive sizing, versatile designs and sustainable fabrics, Outdoor Voices offers a range of products—from the OV Joggy Run line to CloudKnit and TechSweat—aimed at encouraging people to get outside and stay active. Free shipping on U.S. orders over $100.

Social profiles: [facebook](https://facebook.com/outdoorvoices) · [instagram](https://instagram.com/outdoorvoices) · [tiktok](https://tiktok.com/@outdoorvoices) · [x](https://x.com/OutdoorVoices) · [linkedin](https://linkedin.com/company/outdoor-voices)

_Source: context_dev · real data · fetched 2026-08-15_

## What they sell

8 products extracted from outdoorvoices.com (AI-assisted extraction).

Price range: $12–$83 USD

| Product | Price |
| --- | --- |
| RecTrek Zip-Off Pant | $83 |
| Organic Cotton Terry Shrunken Hoodie - Seaside Washed | $62 |
| ThinkFast Mesh Cropped Muscle Tank | $48 |
| ThinkFast Mesh Graphic Shortsleeve | $45 |
| Amateur Sporting Club Graphic Shortsleeve - Ivory | $27 |
| OV Club Crew Sock 3-Pack | $20 |

_Source: context_dev · real data · fetched 2026-08-15_

## Tech stack

- Email & SMS: [Attentive](https://consumer-brand-index.vercel.app/tool/attentive), [Klaviyo](https://consumer-brand-index.vercel.app/tool/klaviyo)
- Platform: [Shopify Plus](https://consumer-brand-index.vercel.app/tool/shopify-plus)
- Reviews & Loyalty: [Yotpo](https://consumer-brand-index.vercel.app/tool/yotpo)
- Tracking: [Google Analytics 4](https://consumer-brand-index.vercel.app/tool/google-analytics-4), [Meta Pixel](https://consumer-brand-index.vercel.app/tool/meta-pixel)

_Source: webappanalyzer · real data · fetched 2026-08-27_

## TikTok content

Lifestyle day-in-the-life content and try-on hauls dominate — a deliberate mirror of the brand's 'recreation not competition' positioning, which also shows up directly in a fifth of output.

@@outdoorvoices · 88K followers · ~3.4 posts/week

Top topics: workout day in the life (29%), try-on fit haul (25%), recreation not competition philosophy (19%), fabric technology explainer (16%), community meetup recap (11%)

_Source: gemini · sample data · fetched 2026-10-15_

## Ads

Thin, inconsistent creative cadence on Meta following a stretch of leadership and brand turmoil.

56 active ads (meta 40, google 10, tiktok 6) · velocity: declining

_Source: foreplay · sample data · fetched 2026-10-15_

## Hiring

Hiring across multiple functions — scaling posture.

11 open roles · 3 Retail, 3 Engineering, 2 Operations, 1 Creative, 1 Customer Experience, 1 Growth & Marketing

_Source: job_boards · sample data · fetched 2026-10-15_

## Funding

Raised roughly $64M across venture rounds since founding in 2013, led by General Catalyst's ~$34M Series C in 2018. Went through leadership turnover and layoffs in 2020.

Total raised: $64M

_Source: nyne · sample data · fetched 2026-10-15_

## See also

- [Interactive profile (HTML)](https://consumer-brand-index.vercel.app/brand/outdoor-voices)
- [All brands](https://consumer-brand-index.vercel.app/brands)
- [Methodology](https://consumer-brand-index.vercel.app/methodology.md)