# Purely Elizabeth

[purelyelizabeth.com](https://purelyelizabeth.com) · [HTML profile](https://consumer-brand-index.vercel.app/brand/purely-elizabeth)

> Nourish and Thrive

- Categories: [Food & Beverage](https://consumer-brand-index.vercel.app/category/food-beverage), [Beverage](https://consumer-brand-index.vercel.app/category/beverage)
- Commerce platform (measured): shopify

> Data note: every section below is source-tagged and most of the current
> dataset is generated sample data — not factual claims about this brand.
> Only sections whose provenance line says `real data` reflect a live
> source. See [methodology](https://consumer-brand-index.vercel.app/methodology.md).

## Identity

Purely Elizabeth is a health‑focused food brand that creates and sells organic, nutrient‑dense breakfast products such as granola, cereal, oatmeal and specialty variety packs. Their line includes options for protein‑rich, keto, vegan, paleo, gluten‑free, sugar‑free and other dietary needs, all made with certified organic ingredients. Beyond food, Purely Elizabeth offers a cookbook, wellness‑focused editorial content, a podcast, branded merchandise, and a rewards club. The company emphasizes sustainability, food waste reduction, and transparency, providing bulk buying, custom bundles, and retail placement in stores across the continental US. Customer support, press, and wholesale inquiries are handled via dedicated email channels.

Social profiles: [facebook](https://facebook.com/purelyelizabeth) · [instagram](https://instagram.com/purely_elizabeth) · [pinterest](https://pinterest.com/purely_elizabeth) · [tiktok](https://tiktok.com/@purely_elizabeth) · [x](https://x.com/purelyelizabeth) · [linkedin](https://linkedin.com/company/purely-elizabeth) · [youtube](https://youtube.com/c/PurelyElizabeth)

_Source: context_dev · real data · fetched 2026-08-15_

## What they sell

12 products extracted from purelyelizabeth.com (AI-assisted extraction).

Price range: $3–$14 USD

| Product | Price |
| --- | --- |
| Vanilla Almond Butter Family Size | $14 |
| Dark Chocolate Chunk Superfood Oat Cup with Prebiotic Fiber - 3 Pack | $9 |
| Mixed Berry Superfood Oat Cup with Prebiotic Fiber - 3 Pack | $9 |
| Blueberry Walnut Superfood Oat Cup with Collagen - 3 Pack | $9 |
| Vanilla Pecan Superfood Oat Cup with Collagen - 3 Pack | $9 |
| Vanilla Blueberry Almond Superfood Cereal with Vitamin D | $8 |

_Source: context_dev · real data · fetched 2026-08-15_

## Tech stack

- Email & SMS: [Klaviyo](https://consumer-brand-index.vercel.app/tool/klaviyo)
- Platform: [Shopify Plus](https://consumer-brand-index.vercel.app/tool/shopify-plus)
- Reviews & Loyalty: [Yotpo](https://consumer-brand-index.vercel.app/tool/yotpo)
- Support: [Gorgias](https://consumer-brand-index.vercel.app/tool/gorgias)
- Tracking: [Google Analytics 4](https://consumer-brand-index.vercel.app/tool/google-analytics-4), [Meta Pixel](https://consumer-brand-index.vercel.app/tool/meta-pixel)

_Source: webappanalyzer · real data · fetched 2026-08-27_

## TikTok content

Recipe content built around the granola line leads clearly, with grocery-aisle spotting videos performing as a reliable secondary format between recipe posts.

@@purelyelizabeth · 24K followers · ~2.9 posts/week

Top topics: recipe with granola (31%), grocery aisle spotting (23%), ingredient education (21%), breakfast routine (16%), founder mission story (9%)

_Source: gemini · sample data · fetched 2026-10-15_

## Ads

Small, mostly-retail-availability Meta program for the granola and oatmeal lines — lighter than adyntel's own read on this domain.

29 active ads (meta 19, google 8, tiktok 2) · velocity: declining

_Source: foreplay · sample data · fetched 2026-10-15_

## Hiring

Hiring across multiple functions — scaling posture.

9 open roles · 3 Retail, 2 Supply Chain, 2 Operations, 1 Creative, 1 Growth & Marketing

_Source: job_boards · sample data · fetched 2026-10-15_

## Funding

Granola and better-for-you foods brand founded 2011 by Elizabeth Stein; took a majority growth investment from VMG Partners in 2021 to expand retail distribution.

Total raised: $40M

_Source: nyne · sample data · fetched 2026-10-15_

## In the news

Story clusters from the last ~84 days:

| Date | Story | Type |
| --- | --- | --- |
| 2026-08-14 | [FERRERO GROUP TO ACQUIRE PURELY ELIZABETH , A LEADING U . S . MODERN WELLNESS BRAND](https://www.finanznachrichten.de/nachrichten-2026-08/69318042-ferrero-group-to-acquire-purely-elizabeth-a-leading-u-s-modern-wellness-brand-008.htm) | other |
| 2026-08-17 | [How A Former Triathlete Side Hustle Selling Healthy Muffins Eventually Led To An $800 Million Sale To Italian Chocolate Giant Ferrero](https://www.forbes.com/sites/chloesorvino/2026/08/17/purely-elizabeth-founder-sells-to-ferrero-for-800-million-feel-the-fear-and-do-it-anyway/) | other |
| 2026-08-18 | [Ferrero Group to acquire better - for - you brand Purely Elizabeth](https://www.vendingmarketwatch.com/products/food/news/55398671/ferrero-usa-inc-ferrero-group-to-acquire-better-for-you-brand-purely-elizabeth) | other |
| 2026-08-17 | [Nutella , Tic Tac owner Ferrero to buy Boulder Purely Elizabeth – BizWest](https://bizwest.com/2026/08/17/nutella-tic-tac-owner-ferrero-to-buy-boulders-purely-elizabeth/) | other |
| 2026-08-17 | [Ferrero to acquire Purely Elizabeth in latest US breakfast expansion](https://www.foodbev.com/news/ferrero-to-acquire-purely-elizabeth-in-latest-us-breakfast-expansion) | other |

_Source: gdelt · real data · fetched 2026-08-19_

## See also

- [Interactive profile (HTML)](https://consumer-brand-index.vercel.app/brand/purely-elizabeth)
- [All brands](https://consumer-brand-index.vercel.app/brands)
- [Methodology](https://consumer-brand-index.vercel.app/methodology.md)