# Razer
[razer.com](https://razer.com) · [HTML profile](https://consumer-brand-index.vercel.app/brand/razer)
> For gamers. By gamers.
- Categories: [Electronics & Games](https://consumer-brand-index.vercel.app/category/electronics-games), [Accessories](https://consumer-brand-index.vercel.app/category/accessories), [Electronics](https://consumer-brand-index.vercel.app/category/electronics)
> Data note: every section below is source-tagged and most of the current
> dataset is generated sample data — not factual claims about this brand.
> Only sections whose provenance line says `real data` reflect a live
> source. See [methodology](https://consumer-brand-index.vercel.app/methodology.md).
## Identity
Gaming hardware and software company known for mechanical keyboards, mice and laptops built around its green-and-black branding and Chroma RGB ecosystem.
Social profiles: [tiktok](https://tiktok.com/@razer) · [instagram](https://instagram.com/razer) · [youtube](https://youtube.com/@razer)
_Source: context_dev · sample data · fetched 2026-10-15_
## What they sell
Mechanical gaming keyboards and mice anchor the range, extended into headsets, gaming laptops and the Chroma RGB software ecosystem tying peripherals together.
Price range: $30–$3,000 USD · ~220 SKUs
| Product | Price |
| --- | --- |
| DeathAdder V3 Pro | $150 |
| BlackWidow V4 Pro | $230 |
| Kraken V3 Headset | $100 |
| Razer Blade 16 Laptop | $2,900 |
| Viper Mini | $30 |
_Source: context_dev · sample data · fetched 2026-10-15_
## Tech stack
- Platform: [Custom commerce platform](https://consumer-brand-index.vercel.app/tool/custom-commerce-platform)
- Support: [Zendesk](https://consumer-brand-index.vercel.app/tool/zendesk)
- Tracking: [Adobe Analytics](https://consumer-brand-index.vercel.app/tool/adobe-analytics), [Google Analytics 4](https://consumer-brand-index.vercel.app/tool/google-analytics-4), [Meta Pixel](https://consumer-brand-index.vercel.app/tool/meta-pixel)
_Source: webappanalyzer · sample data · fetched 2026-10-15_
## TikTok content
Their biggest bet doesn't pay off: Trend/audio lead runs 30% of output at 0.70x median views, while Demonstration open does 2.25x on just 10%.
@@razer · 780K followers · ~13.8 posts/week
Top topics: RGB setup tours (48%), esports partnerships (19%), unboxing new gear (17%), keyboard switch talk (8%), giveaway drops (8%)
_Source: gemini · sample data · fetched 2026-10-15_
## Ads
Broad always-on Google shopping for a huge SKU catalog, with esports-tournament-tied video on Meta.
273 active ads (meta 95, google 140, tiktok 30, linkedin 8) · velocity: steady
_Source: foreplay · sample data · fetched 2026-10-15_
## Hiring
Selective hiring, mostly growth-side.
4 open roles · 2 Engineering, 1 Retail, 1 Growth & Marketing
_Source: job_boards · sample data · fetched 2026-10-15_
## Funding
Raised pre-IPO venture funding from IDG Capital and Intel Capital, then listed on the Hong Kong Stock Exchange in November 2017, raising approximately $528M in its IPO.
Total raised: $600M
_Source: nyne · sample data · fetched 2026-10-15_
## In the news
Story clusters from the last ~84 days:
| Date | Story | Type |
| --- | --- | --- |
| 2026-08-09 | [Razer unveils its next-gen wireless gaming mouse lineup](https://theverge.com/razer-wireless-gaming-mouse-lineup) | product_launch |
| 2026-07-14 | [Razer expands its esports sponsorship roster ahead of the fall season](https://dexerto.com/razer-esports-sponsorship-roster-expansion) | partnership |
| 2026-05-27 | [Razer trims corporate staff as it refocuses on core peripherals](https://reuters.com/razer-corporate-layoffs-peripherals-focus) | layoffs |
| 2026-04-02 | [Razer's RGB ecosystem push continues with a smart-home lighting tie-in](https://pcgamer.com/razer-rgb-smart-home-lighting-partnership) | other |
_Source: gdelt · sample data · fetched 2026-10-15_
## See also
- [Interactive profile (HTML)](https://consumer-brand-index.vercel.app/brand/razer)
- [All brands](https://consumer-brand-index.vercel.app/brands)
- [Methodology](https://consumer-brand-index.vercel.app/methodology.md)