# Ridge
[ridge.com](https://ridge.com) · [HTML profile](https://consumer-brand-index.vercel.app/brand/ridge)
> The Wallet, Redefined—Slim, RFID-blocking, Guaranteed for Life
- Categories: [Apparel](https://consumer-brand-index.vercel.app/category/apparel), [Accessories](https://consumer-brand-index.vercel.app/category/accessories)
- Commerce platform (measured): unresolved
> Data note: every section below is source-tagged and most of the current
> dataset is generated sample data — not factual claims about this brand.
> Only sections whose provenance line says `real data` reflect a live
> source. See [methodology](https://consumer-brand-index.vercel.app/methodology.md).
## Identity
Ridge is a premium everyday‑carry brand that designs minimalist, rugged accessories built to last a lifetime. Their flagship product is the slim, RFID‑blocking Ridge wallet, which comes with a lifetime guarantee and a 99‑day risk‑free trial. The company also offers a range of metal signet rings, travel kits, hardshell luggage, power‑bank tech bundles, phone cases, and rugged chains and bracelets. All items feature sleek, low‑profile designs, weather‑proof construction, and optional tracking technology to prevent loss. Ridge sells directly to consumers in the US, Canada, Europe, Australia and the UK, emphasizing high‑quality materials, patented engineering, and a commitment to durability and style.
Social profiles: [facebook](https://facebook.com/ridge) · [instagram](https://instagram.com/ridge) · [tiktok](https://tiktok.com/@ridge) · [x](https://x.com/ridgewallet) · [linkedin](https://uk.linkedin.com/company/lionridge)
_Source: context_dev · real data · fetched 2026-08-13_
## What they sell
10 products extracted from ridge.com (AI-assisted extraction).
Price range: $99–$175 USD
| Product | Price |
| --- | --- |
| Daily Driver Kit For Magsafe - NASA - Apollo Legacy - Royal Black | $175 |
| Ridge Power Bank - 10k mAh Bundle - Assorted - 2-Pack | $139 |
| Everyday Charging Kit - iPhone 17 Pro Max - Tobacco Brown Leather | $125 |
| Everyday Charging Kit - iPhone 16 Plus - Midnight Black Leather | $125 |
| Everyday Charging Kit - iPhone 16 Plus - Tobacco Brown Leather | $125 |
| Everyday Charging Kit - iPhone 16 Pro - Midnight Black Leather | $125 |
_Source: context_dev · real data · fetched 2026-08-13_
## Tech stack
- Cross-border: [Global-e](https://consumer-brand-index.vercel.app/tool/global-e)
- Email & SMS: [Klaviyo](https://consumer-brand-index.vercel.app/tool/klaviyo), [Postscript](https://consumer-brand-index.vercel.app/tool/postscript)
- Personalization: [Rebuy](https://consumer-brand-index.vercel.app/tool/rebuy)
- Platform: [Shopify Plus](https://consumer-brand-index.vercel.app/tool/shopify-plus)
- Post-purchase: [Loop Returns](https://consumer-brand-index.vercel.app/tool/loop-returns)
- Reviews & Loyalty: [Okendo](https://consumer-brand-index.vercel.app/tool/okendo)
- Support: [Gorgias](https://consumer-brand-index.vercel.app/tool/gorgias)
- Tracking: [Google Analytics 4](https://consumer-brand-index.vercel.app/tool/google-analytics-4), [Meta Pixel](https://consumer-brand-index.vercel.app/tool/meta-pixel), [TikTok Pixel](https://consumer-brand-index.vercel.app/tool/tiktok-pixel)
_Source: webappanalyzer · sample data · fetched 2026-10-15_
## TikTok content
Their biggest bet doesn't pay off: Demonstration open runs 19% of output at 1.20x median views, while Authority open does 2.27x on just 13%.
@@ridge · 320K followers · ~5.5 posts/week
Top topics: everyday carry (38%), durability tests (20%), limited collabs (20%), wallet showdowns (13%), travel carry (9%)
_Source: gemini · sample data · fetched 2026-10-15_
## Ads
One of the heaviest evergreen creative-testing programs in the cohort — video-first, seasonal gifting waves layer on top of always-on prospecting.
371 active ads (meta 210, google 100, tiktok 61) · velocity: accelerating
_Source: foreplay · sample data · fetched 2026-10-15_
## Hiring
Selective hiring, mostly growth-side.
4 open roles · 2 Growth & Marketing, 1 Engineering, 1 Customer Experience
_Source: job_boards · sample data · fetched 2026-10-15_
## Funding
Kickstarter-funded in 2013; grown to nine figures with no institutional rounds — profit-first posture is part of the brand.
Bootstrapped — no outside funding recorded.
_Source: nyne · sample data · fetched 2026-10-15_
## In the news
Story clusters from the last ~84 days:
| Date | Story | Type |
| --- | --- | --- |
| 2026-08-09 | [Ridge pushes past wallets with a luggage and travel gear expansion](https://gearpatrol.com/ridge-luggage-travel-expansion) | product_launch |
| 2026-07-19 | [Ridge lands a golf sponsorship slate as it courts a broader audience](https://sportspromedia.com/ridge-golf-sponsorships) | partnership |
| 2026-06-27 | [Ridge's founder-led YouTube strategy is an acquisition machine](https://businessinsider.com/ridge-youtube-acquisition-engine) | other |
_Source: gdelt · sample data · fetched 2026-10-15_
## See also
- [Interactive profile (HTML)](https://consumer-brand-index.vercel.app/brand/ridge)
- [All brands](https://consumer-brand-index.vercel.app/brands)
- [Methodology](https://consumer-brand-index.vercel.app/methodology.md)