# Simple Mills

[simplemills.com](https://simplemills.com) · [HTML profile](https://consumer-brand-index.vercel.app/brand/simple-mills)

> Feel What Good Food Can Do

- Categories: [Food & Beverage](https://consumer-brand-index.vercel.app/category/food-beverage), [Beverage](https://consumer-brand-index.vercel.app/category/beverage)
- Commerce platform (measured): retail_first

> Data note: every section below is source-tagged and most of the current
> dataset is generated sample data — not factual claims about this brand.
> Only sections whose provenance line says `real data` reflect a live
> source. See [methodology](https://consumer-brand-index.vercel.app/methodology.md).

## Identity

Simple Mills is a food brand dedicated to revolutionizing how food is made by focusing on simple, real ingredients that nourish both people and the planet. They create grain‑free, organic crackers, cookies, and other snacks using minimally processed seed flours and wholesome, non‑artificial components. Certified under the Non‑UPF Verified Standard, their products avoid excessive industrial processing and hyper‑engineered additives, offering transparent, nutrient‑dense options for health‑conscious consumers. Simple Mills also shares recipes, promotes regenerative agriculture, and provides a store locator for easy access to their clean, tasty, and sustainably produced foods.

Social profiles: [facebook](https://facebook.com/simplemills) · [instagram](https://instagram.com/simplemills) · [x](https://x.com/SimpleMills) · [linkedin](https://linkedin.com/company/simple-mills-llc)

_Source: context_dev · real data · fetched 2026-08-15_

## What they sell

12 products extracted from simplemills.com (AI-assisted extraction).

Price range: $5–$140 USD

| Product | Price |
| --- | --- |
| Simple Mills Sour Cream & Onion Pop Mmms | $140 |
| Creamy Peanut Butter Nut Butter Stuffed Sandwich Cookies | $30 |
| Honey Cinnamon Seed & Nut Flour Sweet Thins | $30 |
| Original Organic Seed Flour Crackers | $30 |
| Crunchy Chocolate Chip Cookies | $30 |
| Peanut Butter Chocolate Chip Soft Baked Almond Flour Bars | $8 |

_Source: context_dev · real data · fetched 2026-08-15_

## Tech stack

- Email & SMS: [Klaviyo](https://consumer-brand-index.vercel.app/tool/klaviyo)
- Platform: [Shopify Plus](https://consumer-brand-index.vercel.app/tool/shopify-plus)
- Subscriptions: [Recharge](https://consumer-brand-index.vercel.app/tool/recharge)
- Tracking: [Google Analytics 4](https://consumer-brand-index.vercel.app/tool/google-analytics-4), [Meta Pixel](https://consumer-brand-index.vercel.app/tool/meta-pixel)

_Source: webappanalyzer · real data · fetched 2026-08-27_

## TikTok content

Baking-mix recipe content leads, closely trailed by plain-language ingredient education — together they explain why this feed reads more like a cooking channel than a typical CPG account.

@@simplemills · 68K followers · ~3.2 posts/week

Top topics: recipe with baking mix (31%), clean ingredient education (24%), grocery aisle spotting (19%), cracker snack pairing (16%), allergen-friendly education (10%)

_Source: gemini · sample data · fetched 2026-10-15_

## Ads

Almond-flour baking mix and cracker lines carry a steady, mostly-Meta always-on program.

52 active ads (meta 33, google 15, tiktok 4) · velocity: steady

_Source: foreplay · sample data · fetched 2026-10-15_

## Hiring

Selective hiring, mostly growth-side.

4 open roles · 1 R&D, 2 Growth & Marketing, 1 Supply Chain

_Source: job_boards · sample data · fetched 2026-10-15_

## Funding

Grain-free baking mixes and crackers brand founded 2013 by Katlin Smith; took a growth investment led by VMG Partners in 2018 to scale retail distribution.

Total raised: $30M

_Source: nyne · sample data · fetched 2026-10-15_

## In the news

Story clusters from the last ~84 days:

| Date | Story | Type |
| --- | --- | --- |
| 2026-08-17 | [Simple Mills expands grocery distribution nationwide](https://grocerydive.com/simple-mills-expands-grocery-distribution-nationwide) | retail_expansion |
| 2026-07-26 | [Simple Mills launches new grain-free cracker flavor](https://thedailymeal.com/simple-mills-launches-new-grain-free-cracker-flavor) | product_launch |
| 2026-06-30 | [Simple Mills named to a fastest-growing food brands list](https://forbes.com/simple-mills-named-to-a-fastest-growing-food-brands-list) | award |

_Source: gdelt · sample data · fetched 2026-10-15_

## See also

- [Interactive profile (HTML)](https://consumer-brand-index.vercel.app/brand/simple-mills)
- [All brands](https://consumer-brand-index.vercel.app/brands)
- [Methodology](https://consumer-brand-index.vercel.app/methodology.md)