# SmartyPants Vitamins [smartypantsvitamins.com](https://smartypantsvitamins.com) · [HTML profile](https://consumer-brand-index.vercel.app/brand/smartypants-vitamins) > SmartyPants makes science-backed formulas easy to take and great-tasting. - Categories: [Wellness](https://consumer-brand-index.vercel.app/category/wellness), [Supplements](https://consumer-brand-index.vercel.app/category/supplements), [Beauty](https://consumer-brand-index.vercel.app/category/beauty) - Commerce platform (measured): shopify > Data note: every section below is source-tagged and most of the current > dataset is generated sample data — not factual claims about this brand. > Only sections whose provenance line says `real data` reflect a live > source. See [methodology](https://consumer-brand-index.vercel.app/methodology.md). ## Identity SmartyPants Vitamins is a health‑supplement brand that creates science‑backed, tasty multivitamins and gummies for kids, teens, adults, and prenatal customers. Their product lines include organic, probiotic, immunity, sleep, and zero‑sugar formulas designed to support brain health, immunity, and overall wellness. They offer an auto‑delivery subscription service, partner with Vitamin Angels, and provide transparent testing and certifications. SmartyPants sells online and in stores, focusing on easy‑to‑take, high‑quality nutrients for families. Social profiles: [tiktok](https://tiktok.com/@smartypantsvitamins) · [instagram](https://instagram.com/smartypants) · [facebook](https://facebook.com/SmartyPants) · [linkedin](https://linkedin.com/company/smartypantsvitamins) _Source: context_dev · real data · fetched 2026-08-15_ ## What they sell 12 products extracted from smartypantsvitamins.com (AI-assisted extraction). Price range: $21–$42 USD | Product | Price | | --- | --- | | Prenatal Organic Multi & Omegas | $42 | | Women’s Organic Multi & Omegas | $38 | | Men’s Organic Multi & Omegas | $38 | | Adult Fiber & Supergreens | $32 | | Adult Probiotic & Prebiotic | $31 | | Kids Organic Multi & Omegas | $29 | _Source: context_dev · real data · fetched 2026-08-15_ ## Tech stack - Email & SMS: [Klaviyo](https://consumer-brand-index.vercel.app/tool/klaviyo) - Platform: [Shopify Plus](https://consumer-brand-index.vercel.app/tool/shopify-plus) - Reviews & Loyalty: [Yotpo](https://consumer-brand-index.vercel.app/tool/yotpo) - Subscriptions: [Recharge](https://consumer-brand-index.vercel.app/tool/recharge) - Support: [Zendesk](https://consumer-brand-index.vercel.app/tool/zendesk) - Tracking: [Google Analytics 4](https://consumer-brand-index.vercel.app/tool/google-analytics-4), [Meta Pixel](https://consumer-brand-index.vercel.app/tool/meta-pixel) _Source: webappanalyzer · real data · fetched 2026-08-27_ ## TikTok content Routine-stacking content leads, but the myth-busting and ingredient-education posts do real work — together they outshare the before/after energy angle two to one. @@smartypantsvitamins · 38K followers · ~3.6 posts/week Top topics: gummy routine stacking (30%), kids vitamin myths (23%), ingredient education (21%), before & after energy (15%), unboxing the monthly pack (11%) _Source: gemini · sample data · fetched 2026-10-15_ ## Ads Gummy-vitamin category creative on Meta and Google, family and kids' health positioning — plausibly different mix from adyntel's own read on this domain. 74 active ads (meta 42, google 24, tiktok 8) · velocity: steady _Source: foreplay · sample data · fetched 2026-10-15_ ## Hiring Selective hiring, mostly growth-side. 2 open roles · 2 Other _Source: job_boards · real data · fetched 2026-08-27_ ## Funding Founded 2011, grew mostly self-funded before Unilever acquired the company in 2018 (deal terms undisclosed). Now operates as part of Unilever's health & wellness portfolio. Bootstrapped — no outside funding recorded. _Source: nyne · sample data · fetched 2026-10-15_ ## In the news Story clusters from the last ~84 days: | Date | Story | Type | | --- | --- | --- | | 2026-06-18 | [Toy Story 5 review : is the fifth instalment worth seeing ? \| Bunbury Mail](https://www.bunburymail.com.au/story/9292088/toy-story-5-review-is-the-fifth-instalment-worth-seeing/) | other | | 2026-08-19 | [Targeted health support drives new era of children supplements](https://www.nutraingredients.com/Article/2026/08/19/targeted-health-support-drives-new-era-of-childrens-supplements/) | other | | 2026-08-18 | [Here when and how to stream Toy Story 5 at home](https://nypost.com/2026/08/18/entertainment/heres-when-and-how-to-stream-toy-story-5-at-home/) | other | | 2026-08-14 | [Olipop taps Electrolit head as next CEO](https://finance.yahoo.com/small-business/articles/olipop-taps-electrolit-head-next-142700776.html) | exec_change | | 2026-07-24 | [Forgotten Island : Exclusive Look at DreamWorks Animation Return to 90s Glory Days](https://www.denofgeek.com/movies/forgotten-island-exclusive-look-dreamworks-animation/) | other | _Source: gdelt · real data · fetched 2026-08-19_ ## See also - [Interactive profile (HTML)](https://consumer-brand-index.vercel.app/brand/smartypants-vitamins) - [All brands](https://consumer-brand-index.vercel.app/brands) - [Methodology](https://consumer-brand-index.vercel.app/methodology.md)