# Stella & Chewy's

[stellaandchewys.com](https://stellaandchewys.com) · [HTML profile](https://consumer-brand-index.vercel.app/brand/stella-chewy-s)

> Freeze-Dried Real Raw Nutrition for Dogs and Cats

- Categories: [Pets](https://consumer-brand-index.vercel.app/category/pets), [Accessories](https://consumer-brand-index.vercel.app/category/accessories), [Pet](https://consumer-brand-index.vercel.app/category/pet)
- Commerce platform (measured): shopify

> Data note: every section below is source-tagged and most of the current
> dataset is generated sample data — not factual claims about this brand.
> Only sections whose provenance line says `real data` reflect a live
> source. See [methodology](https://consumer-brand-index.vercel.app/methodology.md).

## Identity

Stella & Chewy's is a pet‑food company that provides freeze‑dried, raw meals formulated by veterinary nutritionists for dogs and cats. Their 100% real‑ingredient recipes contain no fillers, by‑products, or artificial additives and are designed to support whole‑body health, better digestion, lean muscle and a vibrant coat. Customers build personalized meal plans online, selecting from protein‑rich options that are shipped directly to their door with free shipping, a money‑back guarantee, and flexible subscription terms. All products are sourced and crafted in trusted U.S. facilities, offering pet parents a convenient way to feed their animals a biologically appropriate, nutrient‑dense diet.

Social profiles: [facebook](https://facebook.com/stellaandchewys) · [instagram](https://instagram.com/stellaandchewys) · [tiktok](https://tiktok.com/@stellaandchewys) · [x](https://x.com/stellaandchewys) · [linkedin](https://linkedin.com/company/stella-&-chewy's) · [youtube](https://youtube.com/@StellaAndChewys)

_Source: context_dev · real data · fetched 2026-08-15_

## What they sell

12 products extracted from stellaandchewys.com (AI-assisted extraction).

Price range: $25–$47 USD

| Product | Price |
| --- | --- |
| Yummy Lickin’ Salmon & Chicken Freeze-Dried Raw Dinner Morsels for Cats | $47 |
| Carnivore Cravings Purrfect Paté Chicken & Chicken Liver Recipe for Cats | $38 |
| Lil' Bites Savory Stews Chicken & Chicken Liver Dinner in Broth for Dogs | $31 |
| Beef Recipe with Pumpkin & Quinoa Raw Coated Kibble Wholesome Grains for Small Breed Dogs | $27 |
| Beef Recipe with Pumpkin & Quinoa Raw Coated Kibble Wholesome Grains for Dogs | $27 |
| Raw Coated Kibble with Wholesome Grains - Chicken, Pumpkin & Quinoa for Puppies | $26 |

_Source: context_dev · real data · fetched 2026-08-15_

## Tech stack

- Email & SMS: [Klaviyo](https://consumer-brand-index.vercel.app/tool/klaviyo)
- Platform: [Shopify Plus](https://consumer-brand-index.vercel.app/tool/shopify-plus)
- Reviews & Loyalty: [Yotpo](https://consumer-brand-index.vercel.app/tool/yotpo)
- Support: [Zendesk](https://consumer-brand-index.vercel.app/tool/zendesk)
- Tracking: [Google Analytics 4](https://consumer-brand-index.vercel.app/tool/google-analytics-4), [Meta Pixel](https://consumer-brand-index.vercel.app/tool/meta-pixel)

_Source: webappanalyzer · real data · fetched 2026-08-27_

## TikTok content

Their biggest bet doesn't pay off: Demonstration open runs 20% of output at 1.23x median views, while Result-first reveal does 2.65x on just 14%.

@@stellaandchewys · 178K followers · ~5.5 posts/week

Top topics: raw feeding education (38%), transformation stories (24%), factory & process (22%), myths & mythbusting (6%), founder & company (11%)

_Source: gemini · sample data · fetched 2026-10-15_

## Ads

Raw-diet education content leads Meta spend, with a small always-on Google presence.

79 active ads (meta 52, google 18, tiktok 9) · velocity: steady

_Source: foreplay · sample data · fetched 2026-10-15_

## Hiring

Selective hiring, mostly growth-side.

2 open roles · 1 Operations, 1 Creative

_Source: job_boards · sample data · fetched 2026-10-15_

## Funding

General Atlantic took a majority growth-equity stake in 2021, succeeding earlier backer NexPhase Capital.

Total raised: $100M

_Source: nyne · sample data · fetched 2026-10-15_

## In the news

Story clusters from the last ~84 days:

| Date | Story | Type |
| --- | --- | --- |
| 2026-08-05 | [Stella & Chewy's expands freeze-dried raw production with a new facility](https://petfoodindustry.com/stella-chewys-facility-expansion) | other |
| 2026-07-16 | [Stella & Chewy's lands broader distribution at Petco](https://petbusiness.com/stella-chewys-petco-distribution) | retail_expansion |
| 2026-06-25 | [Stella & Chewy's launches a gently cooked fresh line for dogs](https://petfoodprocessing.net/stella-chewys-fresh-line) | product_launch |

_Source: gdelt · sample data · fetched 2026-10-15_

## See also

- [Interactive profile (HTML)](https://consumer-brand-index.vercel.app/brand/stella-chewy-s)
- [All brands](https://consumer-brand-index.vercel.app/brands)
- [Methodology](https://consumer-brand-index.vercel.app/methodology.md)
