# Trade Coffee

[drinktrade.com](https://drinktrade.com) · [HTML profile](https://consumer-brand-index.vercel.app/brand/trade-coffee)

> Great coffee, matched to you.

- Categories: [Coffee](https://consumer-brand-index.vercel.app/category/coffee), [Beverage](https://consumer-brand-index.vercel.app/category/beverage)

> Data note: every section below is source-tagged and most of the current
> dataset is generated sample data — not factual claims about this brand.
> Only sections whose provenance line says `real data` reflect a live
> source. See [methodology](https://consumer-brand-index.vercel.app/methodology.md).

## Identity

Coffee subscription marketplace sourcing from a network of 55+ independent US roasters, matching drinkers to roasts via a quiz.

Social profiles: [tiktok](https://tiktok.com/@tradecoffee) · [instagram](https://instagram.com/tradecoffee)

_Source: context_dev · sample data · fetched 2026-10-15_

## What they sell

Subscription coffee sourced from independent roasters nationwide, matched to drinker preference via an onboarding quiz; whole bean and ground formats.

Price range: $15–$24 USD · ~400 SKUs

| Product | Price |
| --- | --- |
| Trade Subscription — Whole Bean | $18 |
| Trade Subscription — Ground | $18 |
| Decaf Subscription | $19 |
| Cold Brew Bags | $24 |

_Source: context_dev · sample data · fetched 2026-10-15_

## Tech stack

- Email & SMS: [Klaviyo](https://consumer-brand-index.vercel.app/tool/klaviyo)
- Platform: [Shopify Plus](https://consumer-brand-index.vercel.app/tool/shopify-plus)
- Subscriptions: [Recharge](https://consumer-brand-index.vercel.app/tool/recharge)
- Tracking: [Google Analytics 4](https://consumer-brand-index.vercel.app/tool/google-analytics-4), [Meta Pixel](https://consumer-brand-index.vercel.app/tool/meta-pixel)

_Source: webappanalyzer · sample data · fetched 2026-10-15_

## TikTok content

Their biggest bet doesn't pay off: Trend/audio lead runs 24% of output at 0.62x median views, while Authority open does 2.80x on just 8%.

@@tradecoffee · 34K followers · ~5.1 posts/week

Top topics: quiz personalization (39%), single origin sourcing (30%), roaster spotlight (15%), cold brew recipes (7%), morning routine (10%)

_Source: gemini · sample data · fetched 2026-10-15_

## Ads

Subscription-quiz offer drives Google and Meta; "your perfect coffee match" is the recurring hook.

68 active ads (meta 38, google 24, tiktok 6) · velocity: steady

_Source: foreplay · sample data · fetched 2026-10-15_

## Hiring

Selective hiring, mostly growth-side.

3 open roles · 2 Growth & Marketing, 1 Customer Experience

_Source: job_boards · sample data · fetched 2026-10-15_

## Funding

Coffee-subscription platform that raised a Series C led by Bain Capital Ventures to expand roaster partnerships.

Total raised: $41M

_Source: nyne · sample data · fetched 2026-10-15_

## In the news

Story clusters from the last ~84 days:

| Date | Story | Type |
| --- | --- | --- |
| 2026-06-11 | [Trade Coffee raises new funding to grow its roaster network](https://techcrunch.com/trade-coffee-funding-roaster-network) | funding |
| 2026-05-02 | [Trade Coffee adds a slate of new craft roasters to its subscription platform](https://dailycoffeenews.com/trade-coffee-new-roaster-partners) | partnership |
| 2026-03-14 | [Trade Coffee's algorithm-matched subscriptions aim to solve coffee decision fatigue](https://foodandwine.com/trade-coffee-subscription-matching-algorithm) | other |

_Source: gdelt · sample data · fetched 2026-10-15_

## See also

- [Interactive profile (HTML)](https://consumer-brand-index.vercel.app/brand/trade-coffee)
- [All brands](https://consumer-brand-index.vercel.app/brands)
- [Methodology](https://consumer-brand-index.vercel.app/methodology.md)