# Versed

[versedskin.com](https://versedskin.com) · [HTML profile](https://consumer-brand-index.vercel.app/brand/versed)

> Dermatologist-tested skincare and makeup for glowier, healthier-looking skin.

- Categories: [Beauty](https://consumer-brand-index.vercel.app/category/beauty), [Skincare](https://consumer-brand-index.vercel.app/category/skincare)
- Commerce platform (measured): shopify

> Data note: every section below is source-tagged and most of the current
> dataset is generated sample data — not factual claims about this brand.
> Only sections whose provenance line says `real data` reflect a live
> source. See [methodology](https://consumer-brand-index.vercel.app/methodology.md).

## Identity

Versed Skin is a modern beauty brand that creates dermatologist‑tested skincare and makeup products designed to enhance natural radiance. Their line includes cleansers, serums, moisturizers, sunscreens, and multi‑tasking makeup such as complexion colors, setting powders, lip liners, and tinted lip serums. Focused on clean, effective formulas, Versed offers products that address pore clarity, barrier repair, retinol treatment, and sun protection while delivering a glow‑enhancing finish. The brand sells directly through its online store, offering free shipping on orders over $40, curated bundles, and a skin‑care quiz to personalize recommendations. Versed aims to provide affordable, high‑performance cosmetics that promote healthy, glowing skin.

Social profiles: [instagram](https://instagram.com/versed) · [facebook](https://facebook.com/versedskin) · [linkedin](https://linkedin.com/company/versed-skin)

_Source: context_dev · real data · fetched 2026-08-15_

## What they sell

9 products extracted from versedskin.com (AI-assisted extraction).

Price range: $12–$52 USD

| Product | Price |
| --- | --- |
| PM Routine - The Gentle Retinol Trio | $52 |
| Color and Sculpt | $42 |
| PM Routine - The All-Over Exfoliation Set | $41 |
| Nourishing Skin Prep Set | $39 |
| Daily Routine - The Hydration Essentials Set | $38 |
| The Smooth Complexion Duo | $36 |

_Source: context_dev · real data · fetched 2026-08-15_

## Tech stack

- Email & SMS: [Klaviyo](https://consumer-brand-index.vercel.app/tool/klaviyo)
- Platform: [Shopify Plus](https://consumer-brand-index.vercel.app/tool/shopify-plus)
- Reviews & Loyalty: [Okendo](https://consumer-brand-index.vercel.app/tool/okendo)
- Support: [Gorgias](https://consumer-brand-index.vercel.app/tool/gorgias)
- Tracking: [Google Analytics 4](https://consumer-brand-index.vercel.app/tool/google-analytics-4), [Meta Pixel](https://consumer-brand-index.vercel.app/tool/meta-pixel), [TikTok Pixel](https://consumer-brand-index.vercel.app/tool/tiktok-pixel)

_Source: webappanalyzer · real data · fetched 2026-08-27_

## TikTok content

Transformation and education are neck and neck — acne before/afters lead narrowly, but ingredient-literacy content and dupe comparisons together claim the larger share of the feed.

@@versedskin · 95K followers · ~3.9 posts/week

Top topics: acne routine before & after (30%), clean ingredient education (24%), dupe comparisons (19%), dermatologist reacts (16%), unboxing new launches (11%)

_Source: gemini · sample data · fetched 2026-10-15_

## Ads

Clean-beauty, Target-availability messaging on Meta with a steady TikTok layer — a different mix than adyntel's own read on this domain.

96 active ads (meta 61, google 18, tiktok 17) · velocity: steady

_Source: foreplay · sample data · fetched 2026-10-15_

## Hiring

Selective hiring, mostly growth-side.

7 open roles · 2 Operations, 2 Engineering, 2 Retail, 1 Growth & Marketing

_Source: job_boards · sample data · fetched 2026-10-15_

## Funding

Clean-skincare brand incubated with backing rather than raised through a traditional VC round; specific investor and amount are not publicly confirmed.

Total raised: $52.7M

_Source: nyne · sample data · fetched 2026-10-15_

## In the news

Story clusters from the last ~84 days:

| Date | Story | Type |
| --- | --- | --- |
| 2026-08-16 | [Versed Skin is acquired by Belle Brands in a bid to scale clean beauty](https://glossy.co/versed-skin-is-acquired-by-belle-brands-in-a-bid-to-scale-clean-beauty) | m_and_a |
| 2026-07-22 | [Versed Skin launches a new barrier-repair serum](https://vogue.com/versed-skin-launches-a-new-barrier-repair-serum) | product_launch |

_Source: gdelt · sample data · fetched 2026-10-15_

## See also

- [Interactive profile (HTML)](https://consumer-brand-index.vercel.app/brand/versed)
- [All brands](https://consumer-brand-index.vercel.app/brands)
- [Methodology](https://consumer-brand-index.vercel.app/methodology.md)
