# Vuori [vuoriclothing.com](https://vuoriclothing.com) · [HTML profile](https://consumer-brand-index.vercel.app/brand/vuori) > A New Perspective on Performance Apparel™ - Categories: [Fitness & Outdoors](https://consumer-brand-index.vercel.app/category/fitness-outdoors), [Activewear](https://consumer-brand-index.vercel.app/category/activewear) - Commerce platform (measured): shopify > Data note: every section below is source-tagged and most of the current > dataset is generated sample data — not factual claims about this brand. > Only sections whose provenance line says `real data` reflect a live > source. See [methodology](https://consumer-brand-index.vercel.app/methodology.md). ## Identity Vuori, Inc. is a California‑based active‑lifestyle brand that designs and sells performance‑focused apparel for men and women. Combining technical fabrics with a laid‑back West Coast aesthetic, Vuori creates versatile pieces—such as the DreamKnit™ collection, Kore shorts, Halo wide‑leg pants, and seasonal limited‑edition sets—that transition seamlessly from workouts to everyday wear. The company emphasizes comfort, sustainability, and community, offering a range of clothing including tops, bottoms, outerwear, swimwear, and accessories. Vuori operates both online and through physical stores, supports a vibrant customer community via newsletters, events, and a loyalty program, and maintains a commitment to ethical sourcing and design philosophy. Social profiles: [x](https://x.com/vuoriclothing) · [facebook](https://facebook.com/vuoriclothing) · [instagram](https://instagram.com/vuoriclothing) · [youtube](https://youtube.com/@vuoriclothing) · [tiktok](https://tiktok.com/@vuoriclothing) _Source: context_dev · real data · fetched 2026-08-13_ ## What they sell 7 products extracted from vuoriclothing.com (AI-assisted extraction). Price range: $74–$188 USD | Product | Price | | --- | --- | | Women's Vuori Vintage Oversized Denim Jacket | $188 | | Long Sleeve Kensington Relaxed Button Down – Blue Coast Heather | $78 | | Short Sleeve Vuori Heavyweight Tee - Relaxed Fit | $78 | | Vuori AllTheFeels™ Short Sleeve Essential Tee – Electric Blue | $78 | | Short Sleeve Heavyweight Oversized Cotton Tee 2.0 | $74 | | Short Sleeve Heavyweight Oversized Cotton Tee 2.0 – Oasis Blue | $74 | _Source: context_dev · real data · fetched 2026-08-13_ ## Tech stack - Cross-border: [Global-e](https://consumer-brand-index.vercel.app/tool/global-e) - Email & SMS: [Attentive](https://consumer-brand-index.vercel.app/tool/attentive), [Klaviyo](https://consumer-brand-index.vercel.app/tool/klaviyo) - Personalization: [Nosto](https://consumer-brand-index.vercel.app/tool/nosto) - Platform: [Shopify Plus](https://consumer-brand-index.vercel.app/tool/shopify-plus) - Post-purchase: [Loop Returns](https://consumer-brand-index.vercel.app/tool/loop-returns) - Support: [Zendesk](https://consumer-brand-index.vercel.app/tool/zendesk) - Tracking: [Google Analytics 4](https://consumer-brand-index.vercel.app/tool/google-analytics-4), [Meta Pixel](https://consumer-brand-index.vercel.app/tool/meta-pixel), [TikTok Pixel](https://consumer-brand-index.vercel.app/tool/tiktok-pixel) _Source: webappanalyzer · real data · fetched 2026-08-27_ ## TikTok content Their biggest bet doesn't pay off: Demonstration open runs 22% of output at 0.96x median views, while Result-first reveal does 2.24x on just 21%. @@vuori · 150K followers · ~5.3 posts/week Top topics: fabric feel tests (41%), trainer & athlete partners (26%), coastal lifestyle (12%), gym-to-street styling (10%), run club recaps (11%) _Source: gemini · sample data · fetched 2026-10-15_ ## Ads Broad Meta and Google prospecting at high volume; TikTok spend rising alongside international retail expansion. 388 active ads (meta 230, google 95, tiktok 60, linkedin 3) · velocity: accelerating _Source: foreplay · sample data · fetched 2026-10-15_ ## Hiring Selective hiring, mostly growth-side. 3 open roles · 3 Other _Source: job_boards · real data · fetched 2026-08-27_ ## Funding One of apparel's largest private raises: an $825M growth round at a $5.5B valuation, following SoftBank's $400M check in 2021. Total raised: $1275M _Source: nyne · sample data · fetched 2026-10-15_ ## In the news Story clusters from the last ~84 days: | Date | Story | Type | | --- | --- | --- | | 2026-08-08 | [Vuori accelerates international store openings with London and Seoul flagships](https://retaildive.com/vuori-international-flagships) | retail_expansion | | 2026-07-18 | [Vuori's IPO chatter resurfaces as athleisure rivals cool](https://bloomberg.com/vuori-ipo-speculation) | other | | 2026-06-29 | [Vuori signs a roster of trail and surf athletes](https://outsideonline.com/vuori-athlete-roster) | partnership | _Source: gdelt · sample data · fetched 2026-10-15_ ## See also - [Interactive profile (HTML)](https://consumer-brand-index.vercel.app/brand/vuori) - [All brands](https://consumer-brand-index.vercel.app/brands) - [Methodology](https://consumer-brand-index.vercel.app/methodology.md)