# Ask a question

[HTML version](https://consumer-brand-index.vercel.app/query)

> Data note: every section below is source-tagged and most of the current
> dataset is generated sample data — not factual claims about this brand.
> Only sections whose provenance line says `real data` reflect a live
> source. See [methodology](https://consumer-brand-index.vercel.app/methodology.md).

A rule-based (not AI-generated) parser reads a plain-English question and maps recognized phrases onto the same filter dimensions the master search uses: category, technology, ad velocity, employee-size band, coverage tier, dominant brand color, marketplace presence (sold on / not sold on), and social scale (top quartile on). It never invents a filter value — a phrase only becomes a chip when it resolves to something already indexed; everything else is either searched as free text or shown honestly as "not understood".

## How it works

1. Type a question, e.g. "everyone who sells towels, on Klaviyo, growing on TikTok".

2. The parser extracts recognizable phrases ("on Klaviyo" → technology, "growing" → ad

   velocity) into a plan, shown as removable chips.

3. Anything left over — "towels" in the example above, since there is no such category —

   is searched as ordinary keyword text against the same index the master search reads.

4. A wrong chip is a one-click removal, not a dead end.

## Example questions

- everyone who sells towels, on Klaviyo, growing on TikTok

- beauty brands on Recharge

- who uses Attentive and is growing

- declining brands on Gorgias

- large companies using Shopify Plus

- small startups selling activewear

- sold on Amazon and growing on TikTok

- not sold on Walmart, top quartile on Instagram

- steady growth footwear brands

- green colored beauty brands

- brands with 51-200 employees

- apparel brands using Postscript

## See also

- [Interactive version (HTML)](https://consumer-brand-index.vercel.app/query)
- [Master search](https://consumer-brand-index.vercel.app)
- [Methodology](https://consumer-brand-index.vercel.app/methodology.md)