# Tracking — technologies

[HTML leaderboard](https://consumer-brand-index.vercel.app/tool/category/tracking) · 4 technologies ranked by adoption across the index

> Data note: every section below is source-tagged and most of the current
> dataset is generated sample data — not factual claims about this brand.
> Only sections whose provenance line says `real data` reflect a live
> source. See [methodology](https://consumer-brand-index.vercel.app/methodology.md).

## Ranked by adoption

| # | Technology | Adoption |
| --- | --- | --- |
| 1 | [Google Analytics 4](https://consumer-brand-index.vercel.app/tool/google-analytics-4) (google.com) | 58 brands |
| 2 | [Meta Pixel](https://consumer-brand-index.vercel.app/tool/meta-pixel) (meta.com) | 58 brands |
| 3 | [TikTok Pixel](https://consumer-brand-index.vercel.app/tool/tiktok-pixel) (tiktok.com) | 23 brands |
| 4 | [Adobe Analytics](https://consumer-brand-index.vercel.app/tool/adobe-analytics) | 1 brand |

## See also

- [Interactive leaderboard (HTML)](https://consumer-brand-index.vercel.app/tool/category/tracking)
- [All technology categories](https://consumer-brand-index.vercel.app/tool/category)
- [All technologies](https://consumer-brand-index.vercel.app/tool)
- [Methodology](https://consumer-brand-index.vercel.app/methodology.md)