# Shopify

[HTML page](https://consumer-brand-index.vercel.app/tool/shopify)

- Vendor: [shopify.com](https://shopify.com)
- Category: Platform
- Used by 7 of 280 indexed brands
- Employees: 11-50
- HQ: London, US
- Funding: $97.2M

> Data note: every section below is source-tagged and most of the current
> dataset is generated sample data — not factual claims about this brand.
> Only sections whose provenance line says `real data` reflect a live
> source. See [methodology](https://consumer-brand-index.vercel.app/methodology.md).

## Brands running it

- [Curious Elixirs](https://consumer-brand-index.vercel.app/brand/curious-elixirs) (curiouselixirs.com)
- [Dorsey](https://consumer-brand-index.vercel.app/brand/dorsey) (shopdorsey.com)
- [LØCI](https://consumer-brand-index.vercel.app/brand/l-ci) (lociwear.com)
- [Moment](https://consumer-brand-index.vercel.app/brand/moment) (drinkmoment.com)
- [TENZING Natural Energy](https://consumer-brand-index.vercel.app/brand/tenzing-natural-energy) (tenzingnaturalenergy.com)
- [wildwonder](https://consumer-brand-index.vercel.app/brand/wildwonder) (drinkwildwonder.com)
- [🐶 A Pup Above](https://consumer-brand-index.vercel.app/brand/a-pup-above) (apupabove.com)

## Leadership

- **Maya Hale** — Co-founder & CEO (previously Goop, Unilever)
- **Alexis Lindqvist** — Co-founder (previously Harry's, P&G)
- **Casey Okafor** — President & COO (previously Warby Parker)

## Competing solutions

| Technology | Category | Adoption |
| --- | --- | --- |
| [Shopify Plus](https://consumer-brand-index.vercel.app/tool/shopify-plus) | Platform | 46 brands |
| [Custom commerce platform](https://consumer-brand-index.vercel.app/tool/custom-commerce-platform) | Platform | 2 brands |
| [Salesforce Commerce Cloud](https://consumer-brand-index.vercel.app/tool/salesforce-commerce-cloud) | Platform | 2 brands |
| [Adobe Commerce (Magento)](https://consumer-brand-index.vercel.app/tool/adobe-commerce-magento) | Platform | 1 brand |

## Complementary solutions

| Technology | Category | Shared stacks |
| --- | --- | --- |
| [Google Analytics 4](https://consumer-brand-index.vercel.app/tool/google-analytics-4) | Tracking | 7 |
| [Klaviyo](https://consumer-brand-index.vercel.app/tool/klaviyo) | Email & SMS | 7 |
| [Meta Pixel](https://consumer-brand-index.vercel.app/tool/meta-pixel) | Tracking | 7 |
| [Okendo](https://consumer-brand-index.vercel.app/tool/okendo) | Reviews & Loyalty | 3 |
| [TikTok Pixel](https://consumer-brand-index.vercel.app/tool/tiktok-pixel) | Tracking | 2 |
| [Global-e](https://consumer-brand-index.vercel.app/tool/global-e) | Cross-border | 1 |
| [Recharge](https://consumer-brand-index.vercel.app/tool/recharge) | Subscriptions | 1 |

## See also

- [Interactive page (HTML)](https://consumer-brand-index.vercel.app/tool/shopify)
- [All technologies](https://consumer-brand-index.vercel.app/tool)
- [Methodology](https://consumer-brand-index.vercel.app/methodology.md)