# Brands that look like Fi

[HTML version](https://consumer-brand-index.vercel.app/vibe/fi) · anchor color #fafa04

Ranked by perceptual (CIELAB) distance between stored brand-kit color palettes.

## By look

| # | Brand | ΔE distance | Category match |
| --- | --- | --- | --- |
| 1 | [KraveBeauty](https://consumer-brand-index.vercel.app/brand/kravebeauty) | 18.7 |  |
| 2 | [Razer](https://consumer-brand-index.vercel.app/brand/razer) | 34.3 |  |
| 3 | [Siete Foods](https://consumer-brand-index.vercel.app/brand/siete-foods) | 36.3 |  |
| 4 | [Bobbie](https://consumer-brand-index.vercel.app/brand/bobbie) | 37.5 |  |
| 5 | [BÉIS](https://consumer-brand-index.vercel.app/brand/b-is) | 38.6 |  |
| 6 | [Simple Mills](https://consumer-brand-index.vercel.app/brand/simple-mills) | 40.5 |  |
| 7 | [Curious Elixirs](https://consumer-brand-index.vercel.app/brand/curious-elixirs) | 41.1 |  |
| 8 | [Monos](https://consumer-brand-index.vercel.app/brand/monos) | 44.0 |  |
| 9 | [MVMT](https://consumer-brand-index.vercel.app/brand/mvmt) | 44.0 |  |
| 10 | [Sijo](https://consumer-brand-index.vercel.app/brand/sijo) | 44.0 |  |
| 11 | [YSE Beauty](https://consumer-brand-index.vercel.app/brand/yse-beauty) | 44.0 |  |
| 12 | [Caraway](https://consumer-brand-index.vercel.app/brand/caraway) | 45.8 |  |

## By look + category

Same colour ranking, with a discount for brands sharing this anchor's category.

| # | Brand | ΔE distance | Category match |
| --- | --- | --- | --- |
| 1 | [KraveBeauty](https://consumer-brand-index.vercel.app/brand/kravebeauty) | 18.7 |  |
| 2 | [Razer](https://consumer-brand-index.vercel.app/brand/razer) | 34.3 |  |
| 3 | [Siete Foods](https://consumer-brand-index.vercel.app/brand/siete-foods) | 36.3 |  |
| 4 | [DIGGS](https://consumer-brand-index.vercel.app/brand/diggs) | 52.3 | yes |
| 5 | [Bobbie](https://consumer-brand-index.vercel.app/brand/bobbie) | 37.5 |  |
| 6 | [BÉIS](https://consumer-brand-index.vercel.app/brand/b-is) | 38.6 |  |
| 7 | [Jinx](https://consumer-brand-index.vercel.app/brand/jinx) | 53.6 | yes |
| 8 | [Simple Mills](https://consumer-brand-index.vercel.app/brand/simple-mills) | 40.5 |  |
| 9 | [Curious Elixirs](https://consumer-brand-index.vercel.app/brand/curious-elixirs) | 41.1 |  |
| 10 | [Monos](https://consumer-brand-index.vercel.app/brand/monos) | 44.0 |  |
| 11 | [MVMT](https://consumer-brand-index.vercel.app/brand/mvmt) | 44.0 |  |
| 12 | [Sijo](https://consumer-brand-index.vercel.app/brand/sijo) | 44.0 |  |

## See also

- [Interactive page (HTML)](https://consumer-brand-index.vercel.app/vibe/fi)
- [All of /vibe](https://consumer-brand-index.vercel.app/vibe)
- [Fi brand page](https://consumer-brand-index.vercel.app/brand/fi)