Early inventory

Reach the people researching your category.

Atlas indexes 280 consumer brands across 13 categories and 22 technologies. The people reading it are doing vendor research, competitive teardowns and stack decisions — which makes a small number of clearly-labeled placements worth more than a large number of ads. That includes software vendors themselves: every technology under /tool is its own buyer, distinct from the consumer brands above it.

None of it is sold yet. This page exists so the first conversations start now rather than after the fact — register interest and you get first look at the inventory, and a say in how it's built.

What we can't tell you yet

We are not quoting audience numbers. This index is new. There is no traffic history worth citing, and a media kit full of projections would be the exact kind of unsourced number this whole product is built to avoid. When there are real numbers, you'll get real numbers.

What we will be able to report, and soon: accounts are optional here, but the ones people create are work accounts — which means composition by job title and by category interest, not just a pageview count. The sentence we're building toward is of the form “this many people with ecommerce titles read the helpdesk category this month” — more useful than a traffic number, and not a figure we have yet.

Pricing is a conversation. There is no rate card because there is no rate yet. Early placements will be priced like early placements.

What's available

Four formats. Each is a real slot in the product, marked with where it actually stands.

Category sponsorship

in development

One labeled slot on a category page — the helpdesk category, the reviews category, the subscriptions category.

A single sponsor per category, labeled as a sponsor, at a fixed position.
Never mixed into the ranked table and never able to change what ranks there.
Includes the category's brand list as context — the people you'd want to reach are the ones reading it.

Software vendors selling into a specific commerce category.

Verified tool listing

in development

Claim your own technology page: verified badge, your positioning in your words, a link that goes where you want it to.

Every technology we detect already has a page. Today we write it; a verified listing lets you write your half.
The detection data — who runs your product, co-occurrence, install trend — stays ours and stays unedited.
Your page already carries team size, HQ and founding year, founder bios, competing tools, and any M&A or funding history on record — a verified listing doesn't add that depth, it lets you speak on top of it.
Marked as vendor-supplied wherever your copy appears, for the same reason every panel carries a source tag.

Any vendor with a page under /tool.

Weekly email sponsorship

concept

A single sponsor slot in the weekly digest of what changed across the index.

The digest ships when the notification pipeline does — it is not sending yet, and the list is not built yet.
One sponsor per send. No display network, no retargeting pixel, no third-party script.
Register interest now and you get first refusal on the first sends.

Vendors and agencies who want repeat exposure, not a one-off.

Research & data partnership

concept

Co-published analysis built on the index — category teardowns, adoption trends, share-of-stack studies.

Editorially independent: we run the analysis and publish the result, including when it is unflattering.
Attribution on the piece, not control over its conclusion.
Best fit if what you actually want is credibility rather than clicks.

Vendors, agencies and investors who want the underlying read.

The rules, in writing

The index is only worth advertising against if readers trust it. So these are constraints on us, not preferences:

Money never moves a ranking. Rankings, counts, growth figures and detection data are derived from the same pipeline whether or not anyone has paid. There is no promoted position inside a ranked table.
Sponsored is always labeled as sponsored. In the same visual vocabulary as every other source tag on the site. No native units designed to be mistaken for editorial.
Vendor-supplied copy is labeled as vendor-supplied. You write your positioning; we mark it as yours. The measured data on the same page stays ours and stays unedited — including when it's unflattering.
Paying does not remove anything. Not a competitor, not a data point, not a comparison. Buying a slot buys a slot.
No third-party ad tech. No display network, no retargeting pixels, no scripts we didn't write. Placements are served as part of the page.

Register interest

Two minutes. It goes straight to Justin, who built this — there is no sales team to route around.

Not looking to advertise? Read what this is or how the data is sourced and labeled.