Privacy.
Last updated August 2026.
Atlas is built to need as little of your data as possible. This page describes exactly what is and isn't collected about you as a visitor — as distinct from the public brand data the site indexes, which is covered on the Methodology page.
No account is required
You can search, browse, and read every brand page without signing in or creating an account.
Saved brands and notifications
When you save a brand or ask to be notified about one, that choice is written to your browser's local storage — a small data store the browser keeps on your device. It is not sent to a server, and it disappears if you clear your browser's site data. As deployed today, there is no accounts feature active, so saved brands and notifications live only on the device you saved them on.
The codebase includes an optional, not-currently-enabled sign-in feature (via Google, Apple, or an emailed sign-in link) whose only purpose would be to sync your saved brands and notifications across devices. If it is ever turned on for this deployment, this page will be updated first to say so and to describe exactly what that involves.
Analytics and tracking
The site has optional, key-gated analytics wiring (PostHog) built in, but no analytics key is configured in this deployment — so no analytics events are sent, no tracking cookie is set, and no visitor behavior is recorded. There are no ad trackers, ad pixels, or third-party marketing scripts on this site, and none are planned. If that ever changes, this page will be updated first.
Cookies
This site does not set any cookies of its own. If the optional sign-in feature above is ever enabled, it would set a session cookie to keep you signed in — that is the only cookie use this site would ever have.
What we never collect
No personal contact data about anyone is collected by this project — not about visitors, and not about the people who run the brands it indexes. No data is sold or shared with third parties for advertising.
Children
This site is not directed at children and does not knowingly collect information from anyone under 13.
Changes to this page
If what this site collects or how it works changes, this page will be updated and the date above will change.
Contact
Questions about this policy: hi@iamjustinwinter.com.