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Bloom Nutrition

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@bloomnusample · data partner · todaylabeled 85/95 posts · 10 unclassified · reconstructed from post timestamps

Their biggest bet doesn't pay off: Demonstration open runs 20% of output at 0.79x median views, while Problem cold-open does 2.16x on just 18%.

followers
690K
90-day growth
+8.5%
cadence
5.6 posts/wk
engagement
6.1%
posts · 118d window
95

Hook lift · vs their own median views

bar length = lift · thickness = share of output
1.0×2.3×
lift · share
  • Demonstration open
    0.79× · 20%
  • Problem cold-open
    2.16× · 18%
  • Social proof open
    1.02× · 12%
  • Direct address
    0.76× · 9%
  • Text-on-screen claim
    0.72× · 7%
  • Narrative cold-open
    0.93× · 7%
  • Pattern interrupt
    1.12× · 5%
  • Authority open
    0.73× · 4%
  • Trend/audio lead
    0.89× · 4%
  • Result-first reveal
    1.01× · 2%

Label mix · 90 days · % of posts

  • Demonstration open
  • Authority open
  • Direct address
  • Narrative cold-open
  • Pattern interrupt

Demonstration open: from 30.434782608695656 to 100 (min 17.647058823529413, max 100); Authority open: from 0 to 0 (min 0, max 11.76470588235294); Direct address: from 8.695652173913043 to 0 (min 0, max 25); Narrative cold-open: from 4.3478260869565215 to 0 (min 0, max 9.090909090909092); Pattern interrupt: from 8.695652173913043 to 0 (min 0, max 8.695652173913043)

posts in trailing 28d windowmax 27

reconstructed from post timestamps · deleted posts are invisible

Posts · by lift, not views

Hooks that outperform in Wellness that @bloomnu rarely uses:

  • Authority open2.1× category median · 4% of their output

category evidence: 1 labeled peer · per-brand-normalized lift, so follower counts cannot confound it