Skip to content
Atlas
Dorsey

Content report

@shopdorseysample · data partner · todaylabeled 83/88 posts · 5 unclassified · reconstructed from post timestamps

Their biggest bet doesn't pay off: Text-on-screen claim runs 19% of output at 0.86x median views, while Authority open does 2.12x on just 12%.

followers
132K
90-day growth
+18.5%
cadence
5.2 posts/wk
engagement
6.1%
posts · 118d window
88

Hook lift · vs their own median views

bar length = lift · thickness = share of output
1.0×2.3×
lift · share
  • Text-on-screen claim
    0.86× · 19%
  • Narrative cold-open
    1.24× · 14%
  • Authority open
    2.12× · 13%
  • Social proof open
    0.87× · 9%
  • Direct address
    0.76× · 8%
  • Demonstration open
    0.64× · 8%
  • Result-first reveal
    0.85× · 7%
  • Problem cold-open
    0.52× · 6%
  • Pattern interrupt
    1.36× · 6%
  • Trend/audio lead
    0.87× · 6%

Label mix · 88 days · % of posts

chart shortened — 100 posts only reach day −116
  • Narrative cold-open
  • Result-first reveal
  • Authority open
  • Demonstration open
  • Direct address

Narrative cold-open: from 25 to 50 (min 5.88235294117647, max 50); Result-first reveal: from 8.333333333333332 to 50 (min 8.333333333333332, max 50); Authority open: from 16.666666666666664 to 0 (min 0, max 16.666666666666664); Demonstration open: from 4.166666666666666 to 0 (min 0, max 21.428571428571427); Direct address: from 8.333333333333332 to 0 (min 0, max 25)

posts in trailing 28d windowmax 27

reconstructed from post timestamps · deleted posts are invisible

Posts · by lift, not views