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Gymshark

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@gymsharksample · data partner · todaylabeled 93/100 posts · 7 unclassified · reconstructed from post timestamps

Their biggest bet is their worst: trend/audio leads are 28% of output at 0.66x median views, while direct address does 1.84x on 7%.

followers
5.4M
90-day growth
+54.3%
cadence
9 posts/wk
engagement
4.6%
posts · 118d window
100

Hook lift · vs their own median views

bar length = lift · thickness = share of output
1.0×2.2×
lift · share
  • Trend/audio lead
    0.66× · 28%
  • Result-first reveal
    1.00× · 16%
  • Social proof open
    1.35× · 14%
  • Demonstration open
    0.95× · 10%
  • Text-on-screen claim
    1.11× · 9%
  • Pattern interrupt
    1.50× · 9%
  • Direct address
    1.84× · 7%

Label mix · 48 days · % of posts

chart shortened — 100 posts only reach day −76
  • Pattern interrupt
  • Trend/audio lead
  • Demonstration open
  • Direct address
  • Result-first reveal

Pattern interrupt: from 16.666666666666664 to 50 (min 3.3333333333333335, max 50); Trend/audio lead: from 36.11111111111111 to 50 (min 14.285714285714285, max 50); Demonstration open: from 13.88888888888889 to 0 (min 0, max 17.142857142857142); Direct address: from 0 to 0 (min 0, max 33.33333333333333); Result-first reveal: from 22.22222222222222 to 0 (min 0, max 22.857142857142858)

posts in trailing 28d windowmax 37

reconstructed from post timestamps · deleted posts are invisible

Posts · by lift, not views