Content report
@apupabovesample · data partner · todaylabeled 81/89 posts · 8 unclassified · reconstructed from post timestampsTheir biggest bet doesn't pay off: Trend/audio lead runs 27% of output at 1.00x median views, while Direct address does 2.10x on just 8%.
- followers
- 57K
- 90-day growth
- +25.1%
- cadence
- 5.3 posts/wk
- engagement
- 6.1%
- posts · 118d window
- 89
Hook lift · vs their own median views
bar length = lift · thickness = share of output- Trend/audio lead1.00× · 27%
- Social proof open1.08× · 13%
- Result-first reveal0.90× · 9%
- Direct address2.10× · 8%
- Demonstration open0.87× · 8%
- Narrative cold-open0.72× · 8%
- Problem cold-open0.68× · 6%
- Pattern interrupt0.85× · 4%
- Authority open1.39× · 4%
- Text-on-screen claim0.90× · 3%
Label mix · 90 days · % of posts
- Authority open
- Demonstration open
- Direct address
- Narrative cold-open
- Pattern interrupt
Authority open: from 0 to 0 (min 0, max 0); Demonstration open: from 0 to 0 (min 0, max 0); Direct address: from 4.545454545454546 to 0 (min 0, max 20); Narrative cold-open: from 18.181818181818183 to 0 (min 0, max 25); Pattern interrupt: from 4.545454545454546 to 0 (min 0, max 15.384615384615385)
reconstructed from post timestamps · deleted posts are invisible
Posts · by lift, not views
the picky eater who finally cleaned his bowl one more time
4.67×Direct addressHaul / unboxingCommerce pushHumour & absurdity
274.8K views2mo ago
the sniff test that never lies pt 2
4.01×Direct addressCreator UGC repostAwarenessValues & mission
236.0K views5mo ago
vet explains why toppers beat dry food alone (throwback)
3.03×Trend/audio leadSkitCommunity / replyUse occasion
178.2K views3mo ago
3 dogs, 3 bowls, one clear winner — rerun
2.75×Result-first revealVoiceover B-rollCommunity / replyFounder & company
161.9K views3mo ago
morning feeding routine but the dog is the main character
2.67×Pattern interruptDemo / how-toAwarenessFounder & company
157.3K views5mo ago
how we source the meat, farm to bowl pt 3
2.42×Trend/audio leadVoiceover B-rollProduct proofUse occasion
142.4K views4mo ago
before and after: 30 days of adding the topper (throwback)
2.35×Social proof openDemo / how-toEducationCategory education
138.4K views3mo ago
unboxing the new flavor before it launches
2.23×Direct addressLive / event / BTSLaunch / dropRetail & availability
131.2K views6mo ago
unboxing the new flavor before it launches (throwback)
2.10×Direct addressSkitLaunch / dropCraft & technique
123.6K views3mo ago
what's actually in the topper, ingredient by ingredient pt 3
2.01×Direct addressVoiceover B-rollLaunch / dropValues & mission
118.4K views5mo ago
the sniff test that never lies again
1.96×Direct addressTalking headCommerce pushCulture & trends
115.5K views4mo ago
3 dogs, 3 bowls, one clear winner again
1.92×Demonstration openLive / event / BTSCommunity / replyFounder & company
113.1K views4mo ago