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@allbirdssample · data partner · todaylabeled 83/91 posts · 8 unclassified · reconstructed from post timestamps

Their biggest bet doesn't pay off: Text-on-screen claim runs 27% of output at 1.01x median views, while Authority open does 2.02x on just 14%.

followers
85K
90-day growth
+68.6%
cadence
5.4 posts/wk
engagement
6.2%
posts · 118d window
91

Hook lift · vs their own median views

bar length = lift · thickness = share of output
1.0×2.2×
lift · share
  • Text-on-screen claim
    1.01× · 27%
  • Authority open
    2.02× · 14%
  • Problem cold-open
    0.92× · 10%
  • Pattern interrupt
    0.74× · 9%
  • Result-first reveal
    0.75× · 8%
  • Social proof open
    1.04× · 8%
  • Trend/audio lead
    0.93× · 5%
  • Direct address
    0.72× · 4%
  • Narrative cold-open
    0.95× · 3%
  • Demonstration open
    0.58× · 2%

Label mix · 90 days · % of posts

  • Pattern interrupt
  • Authority open
  • Demonstration open
  • Direct address
  • Narrative cold-open

Pattern interrupt: from 11.11111111111111 to 100 (min 4.761904761904762, max 100); Authority open: from 16.666666666666664 to 0 (min 0, max 33.33333333333333); Demonstration open: from 5.555555555555555 to 0 (min 0, max 5.88235294117647); Direct address: from 11.11111111111111 to 0 (min 0, max 11.76470588235294); Narrative cold-open: from 0 to 0 (min 0, max 0)

posts in trailing 28d windowmax 22

reconstructed from post timestamps · deleted posts are invisible

Posts · by lift, not views