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Atlas
Instagram

Instagram report

@allbirds

Followers

516k

▲ sample · 90d

Posts · 90d

40

~3.1/wk

Avg reach

—

sample

Engagement

—

sample

Engagement rate

—

sample

Posting & engagement · 90d

sample series · 40 posts

Posting pattern

sample
M
4
T
9
W
8
T
4
F
5
S
7
S
6

Topic momentum · 90d

brand topics · sample trend

Content mix

labeled formats · sample
40posts

Content mix: Voiceover B-roll 13%, Creator UGC repost 13%, Skit 12%, Haul / unboxing 12%, Live / event / BTS 12% across 40 posts in 90 days.

  • Voiceover B-roll13%
  • Creator UGC repost13%
  • Skit12%
  • Haul / unboxing12%
  • Live / event / BTS12%

Top posts · 90 days

by reach · sample

  • allbirds — Instagram post

    — · sample reach

Follower growth · 90d

sample

Canary sample. Embeds are real public posts (hotlinked official players, nothing hosted/copied). Follower, volume, topic, and engagement values are deterministic sample series until real adapters land behind ENABLE_REAL_*. Structure mirrors paid social-reporting dashboards (KPI strip → dual-axis trend → content → cadence).