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Jones Road Beauty

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@jonesroadbeautysample · data partner · todaylabeled 93/96 posts · 3 unclassified · reconstructed from post timestamps

Founder-as-authority is the whole strategy and it works (1.36x on 29% of posts) — but problem cold-opens beat it at 1.62x on half the volume.

followers
750K
90-day growth
+42.7%
cadence
5.7 posts/wk
engagement
5.2%
posts · 118d window
96

Hook lift · vs their own median views

bar length = lift · thickness = share of output
1.0×2.2×
lift · share
  • Authority open
    1.36× · 29%
  • Result-first reveal
    1.06× · 20%
  • Problem cold-open
    1.62× · 15%
  • Demonstration open
    0.87× · 15%
  • Direct address
    1.00× · 10%
  • Text-on-screen claim
    0.94× · 5%
  • Pattern interrupt
    1.32× · 3%

Label mix · 89 days · % of posts

chart shortened — 100 posts only reach day −117
  • Authority open
  • Demonstration open
  • Direct address
  • Pattern interrupt
  • Problem cold-open

Authority open: from 22.727272727272727 to 100 (min 20.833333333333336, max 100); Demonstration open: from 18.181818181818183 to 0 (min 0, max 50); Direct address: from 13.636363636363635 to 0 (min 0, max 18.181818181818183); Pattern interrupt: from 0 to 0 (min 0, max 0); Problem cold-open: from 22.727272727272727 to 0 (min 0, max 26.08695652173913)

posts in trailing 28d windowmax 24

reconstructed from post timestamps · deleted posts are invisible

Posts · by lift, not views