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Liquid Death

Content report

@liquiddeathsample · data partner · todaylabeled 97/100 posts · 3 unclassified · reconstructed from post timestamps

The most concentrated account in the set: 42% of posts open on a pattern interrupt and it pays (1.38x). One play, run at nine posts a week.

followers
5.2M
90-day growth
+13.5%
cadence
9 posts/wk
engagement
6.8%
posts · 118d window
100

Hook lift · vs their own median views

bar length = lift · thickness = share of output
1.0×2.2×
lift · share
  • Pattern interrupt
    1.38× · 42%
  • Narrative cold-open
    1.08× · 15%
  • Social proof open
    1.11× · 11%
  • Trend/audio lead
    0.72× · 9%
  • Text-on-screen claim
    0.90× · 8%
  • Demonstration open
    0.80× · 7%
  • Result-first reveal
    1.06× · 5%

Label mix · 49 days · % of posts

chart shortened — 100 posts only reach day −77
  • Text-on-screen claim
  • Demonstration open
  • Narrative cold-open
  • Pattern interrupt
  • Result-first reveal

Text-on-screen claim: from 11.11111111111111 to 50 (min 0, max 50); Demonstration open: from 2.7777777777777777 to 0 (min 0, max 11.11111111111111); Narrative cold-open: from 19.444444444444446 to 0 (min 0, max 19.444444444444446); Pattern interrupt: from 41.66666666666667 to 0 (min 0, max 64.70588235294117); Result-first reveal: from 2.7777777777777777 to 0 (min 0, max 13.88888888888889)

posts in trailing 28d windowmax 37

reconstructed from post timestamps · deleted posts are invisible

Posts · by lift, not views

Hooks that outperform in Food & Beverage that @liquiddeath rarely uses:

  • Problem cold-open2.0× category median · 0% of their output

category evidence: 1 labeled peer · per-brand-normalized lift, so follower counts cannot confound it