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@maryruthorganicssample · data partner · todaylabeled 88/100 posts · 12 unclassified · reconstructed from post timestamps

Their biggest bet doesn't pay off: Text-on-screen claim runs 23% of output at 0.99x median views, while Authority open does 2.08x on just 15%.

followers
310K
90-day growth
+63.7%
cadence
9 posts/wk
engagement
6.1%
posts · 118d window
100

Hook lift · vs their own median views

bar length = lift · thickness = share of output
1.0×2.2×
lift · share
  • Text-on-screen claim
    0.99× · 23%
  • Authority open
    2.08× · 15%
  • Social proof open
    1.02× · 10%
  • Result-first reveal
    0.71× · 8%
  • Direct address
    0.78× · 7%
  • Problem cold-open
    0.88× · 7%
  • Demonstration open
    0.98× · 7%
  • Pattern interrupt
    0.93× · 5%
  • Narrative cold-open
    0.95× · 4%
  • Trend/audio lead
    0.78× · 2%

Label mix · 52 days · % of posts

chart shortened — 100 posts only reach day −80
  • Direct address
  • Authority open
  • Demonstration open
  • Narrative cold-open
  • Pattern interrupt

Direct address: from 3.0303030303030303 to 100 (min 2.7777777777777777, max 100); Authority open: from 15.151515151515152 to 0 (min 0, max 19.444444444444446); Demonstration open: from 6.0606060606060606 to 0 (min 0, max 50); Narrative cold-open: from 6.0606060606060606 to 0 (min 0, max 8.823529411764707); Pattern interrupt: from 9.090909090909092 to 0 (min 0, max 16.666666666666664)

posts in trailing 28d windowmax 41

reconstructed from post timestamps · deleted posts are invisible

Posts · by lift, not views