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MVMT

Content report

@mvmtsample · data partner · todaylabeled 81/88 posts · 7 unclassified · reconstructed from post timestamps

Their biggest bet doesn't pay off: Text-on-screen claim runs 16% of output at 1.13x median views, while Authority open does 2.15x on just 15%.

followers
240K
90-day growth
+58.3%
cadence
5.2 posts/wk
engagement
6.3%
posts · 118d window
88

Hook lift · vs their own median views

bar length = lift · thickness = share of output
1.0×2.3×
lift · share
  • Text-on-screen claim
    1.13× · 16%
  • Authority open
    2.15× · 15%
  • Narrative cold-open
    0.85× · 11%
  • Problem cold-open
    0.99× · 10%
  • Demonstration open
    0.90× · 10%
  • Result-first reveal
    1.11× · 8%
  • Social proof open
    0.88× · 8%
  • Trend/audio lead
    0.89× · 7%
  • Pattern interrupt
    0.70× · 5%
  • Direct address
    1.15× · 2%

Label mix · 90 days · % of posts

  • Text-on-screen claim
  • Authority open
  • Demonstration open
  • Direct address
  • Narrative cold-open

Text-on-screen claim: from 15.789473684210526 to 100 (min 9.090909090909092, max 100); Authority open: from 10.526315789473683 to 0 (min 0, max 40); Demonstration open: from 15.789473684210526 to 0 (min 0, max 33.33333333333333); Direct address: from 10.526315789473683 to 0 (min 0, max 12.5); Narrative cold-open: from 10.526315789473683 to 0 (min 0, max 12.5)

posts in trailing 28d windowmax 19

reconstructed from post timestamps · deleted posts are invisible

Posts · by lift, not views

Hooks that outperform in Jewelry that @mvmt rarely uses:

  • Pattern interrupt1.4× category median · 5% of their output

category evidence: 1 labeled peer · per-brand-normalized lift, so follower counts cannot confound it