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@drinkolipopsample · data partner · todaylabeled 94/101 posts · 7 unclassified · reconstructed from post timestamps

Six posts a week, and the best hook they have is one of the least used: problem cold-opens run 1.96x their median while demo opens, a fifth of output, run 0.78x.

followers
780K
90-day growth
+56.6%
cadence
6 posts/wk
engagement
5.2%
posts · 118d window
101

Hook lift · vs their own median views

bar length = lift · thickness = share of output
1.0×2.2×
lift · share
  • Demonstration open
    0.78× · 21%
  • Problem cold-open
    1.96× · 20%
  • Result-first reveal
    1.07× · 15%
  • Direct address
    1.23× · 12%
  • Social proof open
    0.95× · 12%
  • Text-on-screen claim
    1.04× · 9%
  • Trend/audio lead
    0.86× · 5%

Label mix · 88 days · % of posts

chart shortened — 100 posts only reach day −116
  • Demonstration open
  • Direct address
  • Problem cold-open
  • Result-first reveal
  • Social proof open

Demonstration open: from 24 to 100 (min 12, max 100); Direct address: from 16 to 0 (min 0, max 50); Problem cold-open: from 16 to 0 (min 0, max 45.45454545454545); Result-first reveal: from 24 to 0 (min 0, max 26.08695652173913); Social proof open: from 4 to 0 (min 0, max 9.090909090909092)

posts in trailing 28d windowmax 25

reconstructed from post timestamps · deleted posts are invisible

Posts · by lift, not views

Hooks that outperform in Food & Beverage that @drinkolipop rarely uses:

  • Pattern interrupt1.4× category median · 0% of their output

category evidence: 1 labeled peer · per-brand-normalized lift, so follower counts cannot confound it