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Stella & Chewy's

Content report

@stellaandchewyssample · data partner · todaylabeled 74/85 posts · 11 unclassified · reconstructed from post timestamps

Their biggest bet doesn't pay off: Demonstration open runs 20% of output at 1.23x median views, while Result-first reveal does 2.65x on just 14%.

followers
178K
90-day growth
+58.2%
cadence
5.5 posts/wk
engagement
6.0%
posts · 118d window
85

Hook lift · vs their own median views

bar length = lift · thickness = share of output
1.0×2.9×
lift · share
  • Demonstration open
    1.23× · 20%
  • Result-first reveal
    2.65× · 14%
  • Text-on-screen claim
    0.77× · 11%
  • Narrative cold-open
    0.93× · 9%
  • Problem cold-open
    0.84× · 7%
  • Authority open
    0.94× · 7%
  • Trend/audio lead
    1.39× · 7%
  • Social proof open
    0.62× · 6%
  • Direct address
    0.87× · 4%
  • Pattern interrupt
    1.00× · 2%

Label mix · 80 days · % of posts

chart shortened — 100 posts only reach day −108
  • Demonstration open
  • Authority open
  • Direct address
  • Narrative cold-open
  • Pattern interrupt

Demonstration open: from 12.5 to 100 (min 12.5, max 100); Authority open: from 0 to 0 (min 0, max 9.090909090909092); Direct address: from 8.333333333333332 to 0 (min 0, max 8.333333333333332); Narrative cold-open: from 4.166666666666666 to 0 (min 0, max 20); Pattern interrupt: from 0 to 0 (min 0, max 0)

posts in trailing 28d windowmax 26

reconstructed from post timestamps · deleted posts are invisible

Posts · by lift, not views

Hooks that outperform in Pets that @stellaandchewys rarely uses:

  • Direct address2.1× category median · 4% of their output

category evidence: 1 labeled peer · per-brand-normalized lift, so follower counts cannot confound it