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Vuori

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@vuorisample · data partner · todaylabeled 80/90 posts · 10 unclassified · reconstructed from post timestamps

Their biggest bet doesn't pay off: Demonstration open runs 22% of output at 0.96x median views, while Result-first reveal does 2.24x on just 21%.

followers
150K
90-day growth
+80.9%
cadence
5.3 posts/wk
engagement
6.1%
posts · 118d window
90

Hook lift · vs their own median views

bar length = lift · thickness = share of output
1.0×2.4×
lift · share
  • Demonstration open
    0.96× · 22%
  • Result-first reveal
    2.24× · 21%
  • Problem cold-open
    0.73× · 10%
  • Authority open
    0.96× · 10%
  • Trend/audio lead
    0.67× · 7%
  • Text-on-screen claim
    1.10× · 6%
  • Direct address
    0.99× · 4%
  • Pattern interrupt
    1.08× · 4%
  • Social proof open
    1.21× · 2%
  • Narrative cold-open
    0.98× · 2%

Label mix · 90 days · % of posts

  • Result-first reveal
  • Authority open
  • Demonstration open
  • Direct address
  • Narrative cold-open

Result-first reveal: from 13.636363636363635 to 100 (min 13.636363636363635, max 100); Authority open: from 18.181818181818183 to 0 (min 0, max 20); Demonstration open: from 31.818181818181817 to 0 (min 0, max 38.095238095238095); Direct address: from 4.545454545454546 to 0 (min 0, max 50); Narrative cold-open: from 4.545454545454546 to 0 (min 0, max 5.263157894736842)

posts in trailing 28d windowmax 22

reconstructed from post timestamps · deleted posts are invisible

Posts · by lift, not views

Hooks that outperform in Fitness & Outdoors that @vuori rarely uses:

  • Direct address1.8× category median · 4% of their output
  • Pattern interrupt1.5× category median · 4% of their output
  • Social proof open1.4× category median · 2% of their output

category evidence: 1 labeled peer · per-brand-normalized lift, so follower counts cannot confound it